Manager, Field Marketing

STRATEGIC DIRECTION

Implement global and national Red Bull priorities strategies and philosophy in the field with a focus on building a local identity for our global brand.

Develop an excellent understanding of consumers across different markets in the region providing the foundation for local idea generation and execution.

Define and implement ideas and programs that strengthen the brand image and increase understanding of product functionality at a local level working closely with the regional and national Sports Culture and Brand Marketing teams.

Lead regional market intelligence efforts sharing consumer insights competitor analysis and other relevant market information with the regional and national teams.

Collaborate with regional sales to build both mental and physical availability of the brand in On-Premise Off-Premise and New Business channels ensuring the product is always within easy reach during all field marketing activities.

Work cross-functionally to manage internal and external requests in line with the priorities outlined in the annual business plan.

PREMIUM APPEAL OF LOCAL PRIDE

Develop and support local key events experiences and marketing opportunities that align with Red Bulls brand values and are relevant to the local consumer and media landscape with a strong focus on participation.

Ensure that every consumer interaction with the brand is positive by demonstrating meticulous attention to detail and delivering premium execution at events and across all field marketing activities.

Approach every initiative with both the consumers perspective and the brands interests in mind ensuring we communicate with consumers in the most effective and efficient way.

Enhance selected third-party events by defining the appropriate level of Red Bull brand support and visibility with the goal of increasing brand awareness and product consumption in relevant scenes.

Build an outstanding network and long-term relationships with key regional influencers including local authorities; sports fitness and cultural opinion leaders relevant to our target audience; entrepreneurial communities; and local media outlets (TV radio print digital and social).

Work closely with Sports Marketing teams to integrate Red Bull athlete activations into plans and develop smart 360-degree campaigns to maximize reach.

Consistently apply global national and regional best practices wherever and whenever they are appropriate.

Collaborate with regional sports event marketing teams to leverage the Event Vehicle program effectively in order to excite and surprise consumers.

MARKETING INNOVATION

Understand the latest generational trends by staying close to our consumers and engaging with our networks across different scenes.

Involve the local team in generating ideas for field activities and leverage their own university lifestyles to identify technology- digital- and socially driven consumer trends at an early stage.

Develop new and innovative concepts that bring the brand to life by tapping into local networks scenes and opinion leaders and execute these ideas with an appropriate balance of the four pillars of the marketing mix based on your knowledge and ownership of your region as well as global and national priorities.

Ensure that digital and social media are central to every field marketing activity. Identify and selectively support cross-marketing opportunities in collaboration with sales marketing and Red Bull Media House.

ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE

Serve as a role model and consistently demonstrate Red Bulls values with a motivating and inspiring tone of voice.

Source hire train and manage FMSs who fit the brand embody the Red Bull attitude and are a perfect match for the field environment.

Coach FMSs in sourcing hiring and training their Student Marketeers and approve every hire.

Set regional objectives and clear goals for FMSs to ensure accountability for their key deliverables and conduct ongoing mid-year and end-of-year performance reviews.

Provide ongoing coaching and support to ensure FMSs achieve their deliverables. Regularly assess and identify their development needs working closely with the Head of Field to ensure these needs are addressed.

At the moment the playgrounds knowledge of Red Bull is limited to publicly available information or information that you have provided in this chat.

DRIVING EFFICIENCIES

Implement and maintain an efficient logistics system for warehousing and infrastructure to ensure the right tools and management are in place to meet local needs and deliver a premium appearance.

Develop and manage the regional budget in collaboration with the Head of Field and the regional marketing team.

Continuously identify cost-saving opportunities and other efficiency improvements for the company in the region.

Manage field expenses and general administrative tasks.

Build strategic mutually beneficial partnerships by collaborating with other brands organizations and networks that provide added value such as expertise contacts goods funding or facilities.

Qualifications :

3 years marketing experience.

People management experience with a proven track record in hiring training and motivating teams.

Experience working with commercial teams such as general sales or trade marketing.

Demonstrated experience in negotiation and budget management.

A natural connector with excellent communication and networking skills able to open doors and generate excitement for ideas.

Strong leadership planning and project management skills.

Ongoing understanding of consumer trends and insights (digital behavior lifestyle trends university life mobility patterns) with strong knowledge of EPC culture in sports and the broader regional culture.

A creative marketer with strong brand understanding and an innovation mindset who can translate new ideas into practice.

Ability to multitask and work effectively in cross-functional teams with varying objectives and personalities.

Excellent oral and written communication skills including presentation and training abilities.

Bachelors degree or equivalent work experience.

Fluency in English required; additional language skills are an advantage.

Must hold a valid U.S. drivers license.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85600 - $128040 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Full-time