Sr. Manager, International Marketing Korea

Seoul - South Korea

Monthly Salary: Not Disclosed

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Job Summary

Overall Job Responsibilities

Lead the In Market Korean player development strategy ensuring alignment with the overall business goals of the
property.
Maintain a strong presence on the casino floor building relationships with key players and identifying opportunities for
upsell and reactivation whilst in Manila but with the main concentration to be in market.
Collaborate with CRM and Sales to implement targeted campaigns promotions and tier-matching programs specific to
Taiwan markets.
Ensure compliance with company policies responsible gaming practices and regulatory standards.
Functional Job Responsibilities
Provide excellent service consistent with the propertys core service standards and brand attributes.
Actively prospect identify and recruit high-value players from Korea through direct sales efforts referrals and targeted
campaigns.
Build and maintain a pipeline of potential premium players by leveraging personal networks industry contacts and
player databases.
Ensure strong retention strategies are in place by delivering personalized offers reinvestments and exclusive
experiences.
Identify key trends preferences and behavior of Korean players to craft effective engagement strategies and what key
competitors are introducing.
Work closely with Premium Services Transportation F&B Hotel and Sales/CRM teams to coordinate player visits
events and experiences.
Partner with CRM/Sales to design targeted reinvestment offers and campaigns specific to Korean players.
Prepare regular reports on player activity team performance and competitor benchmarking for management review.
Support Korean roadshows visits and player events; coordinate logistics with overseas agents and partners.
Drive revenue by meeting or exceeding assigned monthly and quarterly sales targets.
Maintain detailed player profiles and sales records in company system for accurate tracking and follow-up.
Coordinate and host exclusive tournaments and events targeted at Korean segments.
Up-sell and cross-sell property amenities to guests company-wide.
Process all guest requests and respond promptly and discreetly to guest inquiries
Answer basic property questions and provide information regarding rooms restaurants and entertainment for the
guests.
Contact players regarding special events and promotions as deemed necessary.
Other related duties as necessary

KEY COMPETENCIES AND SKILLS
Commitment to providing world-class guest experiences with a personal and culturally sensitive approach.
Comfortable analyzing player data generating insights and making ROI-based reinvestment decisions.
Able to adjust approach based on player profile business needs and cross-departmental feedback.
Proven ability to influence player decisions manage high-stakes negotiations and drive loyalty.
Maintains discretion integrity and a polished image when dealing with high-value clients and partners.
Excellent in Korean and English. Skilled in both verbal and written communication.
Proficiency in Korean and English languages

Requirements

At least College level
Minimum of 5 years of experience in a sales-driven and/or customer service-oriented role
Prior experience in the casino hospitality or luxury services industry is highly desirable

Overall Job Responsibilities Lead the In Market Korean player development strategy ensuring alignment with the overall business goals of theproperty. Maintain a strong presence on the casino floor building relationships with key players and identifying opportunities forupsell and reactivation whil...

Overall Job Responsibilities