Lead Generation Officer(Sales)

Career Directions Limited (CDL)

Job Location:

Nairobi - Kenya

Monthly Salary: Not Disclosed

Experience Required: 1-3years

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Job Summary

Role Purpose

The Lead Generation Officer plays a pivotal role in driving the client acquisition strategy. This position is responsible for identifying qualifying and nurturing potential leads to support the companys growth in service-based markets. The role is ideally suited for a proactive professional who thrives on building pipelines leveraging research and engaging prospects to convert opportunities into tangible business outcomes.

Key Responsibilities

1. Lead Identification & Prospecting

Research and identify potential clients across target industries and geographies.
Utilize digital platforms databases and networking opportunities to source qualified
leads. Reference should also be made to local dailies & publications.
Maintain a structured lead tracker capturing contact details engagement status and conversion potential.

2. Outreach & Engagement

Initiate contact with prospects via email calls LinkedIn and other professional channels.
Use tailored outreach messages aligned with the clients service offerings.
Schedule introductory meetings and demos for the Business Development Manager or senior team members.
Employ data mining tools and platforms for accuracy and volume targets.

3. Qualification & Pipeline Management

Assess prospect needs budget and decision-making authority to determine lead quality.
Segment leads into categories (hot warm cold) for effective prioritization.
Ensure accurate and timely updates to CRM systems and lead databases.

4. Market Intelligence & Research

Conduct sector-specific research to identify emerging opportunities and trends.
Track competitor activities and client preferences to refine lead generation strategies.
Provide insights to the Business Development team to support proposal development and positioning.

5. Internal Coordination

Collaborate with marketing to align campaigns with lead generation objectives.
Work closely with operations and service delivery teams to ensure accurate representation of the clients capabilities.
Share feedback from prospects to inform service improvement and innovation.

6. Reporting & Administration

Prepare weekly and monthly reports on lead generation activities conversion rates and pipeline health.
Maintain organized records of all outreach activities and client interactions.
Support post-engagement follow-ups to ensure continuity in client relationship building.

Requirements

Qualifications & Experience

Bachelors degree in Business Administration Marketing Communications or a related field.
12 years experience in lead generation sales support or business development within service-based industries.
Proven track record of building and managing lead pipelines.
Familiarity with CRM tools digital prospecting platforms and professional networking sites.

Key Skills & Competencies

Strong research and analytical skills.
Excellent communication and interpersonal abilities.
Ability to craft compelling outreach messages and presentations.
High level of organization and attention to detail.
Proficiency in Microsoft Office Suite Google Workspace and CRM systems.
Self-motivated target-driven and adaptable to dynamic business environments.

Role PurposeThe Lead Generation Officer plays a pivotal role in driving the client acquisition strategy. This position is responsible for identifying qualifying and nurturing potential leads to support the companys growth in service-based markets. The role is ideally suited for a proactive professio...