Marketing Manager, App Growth, PEOPLE App

Job Summary

The Marketing Manager App Growth is responsible for developing and executing marketing campaigns that drive app installs user acquisition and active user growth. Reporting to marketing leadership this role owns end-to-end campaign development across multiple channels and works cross-functionally to deliver measurable business impact.

This execution-focused position supports growth strategy performance marketing initiatives creative development campaign tracking and retention efforts. The ideal candidate has 45 years of experience in growth or digital marketing and thrives in a fast-paced collaborative environment.

Key Responsibilities

• Contribute to the development of user growth strategy in partnership with leadership and key stakeholders

• Plan execute and test marketing campaigns across owned and operated channels including email web in-app social print and events

• Identify new marketing channels and growth opportunities to acquire high-quality engaged users

• Manage and optimize performance marketing campaigns directly or through agency partners

• Develop creative briefs and collaborate with creative editorial and design teams to produce high-performing assets

• Project manage campaign timelines deliverables and cross-functional coordination

• Set up campaign tracking and coordinate new tracking requirements with product and engineering teams

• Support retention and re-engagement initiatives through audience segmentation messaging strategy and creative ideation

• Monitor competitor activity platform updates and audience trends to inform strategy

• Collaborate across teams to align on strategy execution and reporting

Qualifications

Education:
Bachelors degree or equivalent education and experience

Experience:
45 years of experience in growth marketing digital marketing app marketing or related field

Skills & Abilities:

• Experience managing multi-channel marketing campaigns

• Hands-on knowledge of performance marketing and campaign optimization

• Strong analytical skills with ability to interpret performance data

• Experience coordinating cross-functional teams

• Strong project management and organizational skills

• Ability to thrive in a fast-paced results-driven environment