We are hiring a Digital Marketing Specialist

We are looking for a results-driven Digital Marketing Specialist to join our Marketing team. This role is responsible for planning executing and optimising digital campaigns across paid media lifecycle touchpoints and social media channels. You will manage performance-driven initiatives build multi-step customer journeys and collaborate cross-functionally to drive ROI retention and brand presence. HubSpot is an important platform in this role used for lifecycle journeys segmentation and supporting performance reporting.

Primary Responsibilities:

1. Paid media and funnel execution

Develop and manage paid campaigns across Google Ads Meta LinkedIn and other platforms. Build and optimise full-funnel customer journeys from awareness to conversion and loyalty. Launch upsell and cross-sell campaigns for product extensions.

2. CRM and lifecycle marketing (HubSpot)

Develop and manage automated lifecycle campaigns in HubSpot to support onboarding renewal and feature usage journeys. Create segmented customer audiences and implement trigger-based campaigns to drive retention upsell and re-engagement. Support lead capture and conversion through HubSpot forms email journeys and basic workflow automation.

3. Performance analytics and optimisation

Track and analyse campaign KPIs including CPL ROAS CAC CVR and LTV. Run A/B and multivariate testing on ads landing pages emails and CTAs. Deliver monthly insights and optimisation recommendations tied to campaign goals.

4. Tracking attribution reporting and budget control

Ensure consistent tracking and attribution across paid channels including UTM discipline and alignment to CRM and lifecycle reporting (HubSpot). Build and maintain dashboards using GA4 Looker Studio and HubSpot. Track and report on media budgets pacing and ROI.

Secondary responsibilities

5. Social media planning and performance

Oversee social media planning and performance tracking. Monitor channel growth and engagement metrics implement best practices and integrate organic and paid social strategies.

6. Channel operations and optimisation

Track and analyse campaign KPIs including CPL ROAS CAC CVR and LTV. Run A/B and multivariate testing on ads landing pages emails and CTAs. Deliver monthly insights and optimisation recommendations tied to campaign goals.

7. Digital footprint governance and maintenance

Audit and maintain Ctracks digital footprint across key platforms and listings ensuring brand accuracy up-to-date information consistent naming and metadata and correct links and tracking. Identify gaps or risks and coordinate fixes with internal owners or external partners.

8. Cross-functional collaboration and partner coordination
Work closely with Product Marketing Content and Design to plan and deliver -ordinate external partners (media SEO creative) where required to support delivery and performance.

Qualifications and Experience

Requirements:

• Bachelors degree in Marketing Digital Media Communications or a related field.
• 35 years of experience in digital marketing performance marketing or CRM/lifecycle marketing
• Proven success managing paid media across Google LinkedIn Meta and programmatic platforms
• Experience with campaign execution platforms including Google Ads LinkedIn Campaign Manager and Meta Business Suite.
• Hands-on experience with HubSpot (or equivalent marketing automation/CRM tool) including segmentation email journeys and campaign reporting.
• Strong data analysis skills and proficiency in GA4 UTM tracking and Looker Studio
• Familiarity with social media management tools and B2B social media strategies.

Additional Advantage:

• HubSpot certification (Marketing Hub) or equivalent.
• Experience in B2B SaaS telematics fleet logistics or related industries.
• Experience working with SEO tooling and content optimisation workflows.

Closing Date: 05 March 2025 at 16:00