Marketing Business Analyst (Events & Tradeshows)
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Job Location:
Farnborough - UK
Monthly Salary:
Not Disclosed
Posted on:
20 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title
Marketing Business Analyst (Events & Tradeshows)Job Description
We are seeking a Marketing Business Analyst with a passion for events data and insights and an interest in project management to join our Global Events team. This role drives bestinclass analytics and reporting across a global portfolio of B2B events and tradeshows while supporting the delivery of key Events Operations initiatives.
You will work closely with global marketing insights IT and events stakeholders to turn complex data into actionable insights and improve tools processes and reporting that support commercial decisionmaking.
Key Responsibilities
Events & Tradeshow Insights
- Act as the single source of truth for events data and reporting
- Deliver monthly quarterly and event-level insights to support commercial decisions
- Develop and maintain dashboards and reports using Salesforce Qlik Azure and Excel
- Partner with Marketing Insights and Analytics team (MI&A) to integrate events data into enterprise analytics platforms
- Research and apply bestinclass event measurement and ROI practices
- Leverage AI and automation to improve reporting efficiency
- Manage thirdparty analytics and reporting suppliers
Projects & Operations
- Support and improve the Events Operations tooling landscape
- Lead small to midsize projects from scoping through delivery
- Prepare project documentation (objectives scope plans cost estimates)
- Deliver process improvements user stories and workflow designs
- Train and enable business users on tools and selfservice reporting
- Create standard work instructions to ensure consistency and scalability
Required Qualifications
- Bachelors degree or equivalent experience
- Marketing or commercial analytics background
- Strong analytical and problemsolving skills
- Handson experience with Salesforce reporting Qlik Excel (Pivot Tables)
- Understanding of agile ways of working
- Experience managing small to midsized projects independently
- Fluent in English (written and spoken)
- Comfortable working in a complex global matrix organization
Preferred Qualifications
- Experience with Azure / DevOps (nice to have)
- Knowledge of statistical analysis and ROI measurement
- Strong stakeholder communication and data storytelling skills
- Understanding of marketing finance and data models
- Experience designing scalable reporting or application solutions
- Familiarity with enterprise architecture and system integrations
This is an office-based role. This role can be situated in the UK or in the Netherlands.
- For the UK you will be situated out of our Farnborough office.
- For Netherlands you will work from our Amsterdam office.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
#LI-EU
#ConnectedCare
Required Experience:
IC
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Philips has been revolutionizing lighting for over 125 years. We pioneered the world changing development of electric light and LED, and are now leading the way in intelligent lighting systems. Our deep understanding of how lighting positively affects people, enables us to deliver inn ... View more
