Marketing & Brand Director (Maternity Cover)
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Job Summary
The Marketing & Brand Director (MBD) is a senior leader within the Pasta Evangelists team responsible for steering the brands evolution from a digital-first pioneer into a dominant multi-channel restaurant hospitality and franchise power.
Reporting directly to our Co-Founder & CMO Finn you will lead the Marketing department on a day-to-day basis overseeing the delivery of integrated marketing and advertising campaigns that drive sales across our restaurant estate. Youll work closely with our franchise partners to ensure their restaurants as well as our equity restaurants are as successful as possible.
What youll do at Pasta Evangelists
- Youll run our Marketing & Brand department on a day-to-day basis managing most members of the team & overseeing our communications calendar
- Youll oversee all standard restaurant/LSM marketing channels including email/CRM social/influencer digital ads (Meta TripAdvisor Google etc.) and more
- Youll devise winning campaigns to ensure our restaurants generate strong weekly sales tapping into key calendar moments like the World Cup or World Pasta Day
- Youll be in constant touch with our franchise partners & restaurant General Managers including chairing a weekly sales call to understand their needs and plan/allocate their marketing budgets
- Youll work with our designer to produce high quality assets for our restaurants and advertising/brand campaigns
- Youll work on our restaurant menu ensuring it is structured and designed to maximise revenue per cover
- Youll manage our PR agency setting the overall strategy and coverage targets and ensuring objectives are met
- Youll work with external partners including Ocado and Harrods to maximise our sales on those channels
Who you are
- You possess extensive experience in a senior marketing role within a restaurant group franchise or high-growth hospitality business.
- You have a deep technical understanding of how to balance high-street retail marketing with the complexities of a D2C digital subscription model.
- You are comfortable navigating P&Ls interpreting complex data sets and holding external agencies accountable to strict performance targets.
- You have an uncompromising eye for detail and a passion for craftsmanship capable of maintaining a premium brand positioning during a period of aggressive national scaling.
The Dolce Vita Perks
We believe our leaders should live as well as they this role you will receive:
- Competitive Salary to attract best-in-class talent.
- Dynamic Environment: Join one of the UKs fastest-growing food scaleups backed by Barilla.
- Incentives: Meaningful equity package with significant upside potential.
- Perks: Discount at our Harrods restaurant free pasta products and regular pasta tastings.
- Culture: Regular team socials and occasional trips to il bel paese (Italy).
- Benefits: 25 days leave Cycle to Work scheme and referral bonuses.
Ready to lead the next chapter of the pasta revolution Apply today and lets make some pasta magic happen!
Required Experience:
Director
About Company
Get five-star pasta delivered to your door with Pasta Evangelists. Order pasta delivery online now or opt for our restaurant-quality recipe boxes.
