Senior Campaign Execution Specialist

The Senior Campaign Execution Specialist is responsible for planning and executing centralized Install Base and Net New campaigns across multiple channels. Collaborating closely with many teams including Solution Product Digital and Regional Marketing you will to build optimize and scale campaigns to drive account progression. This is an exciting role for marketers who want to be at the center of execution

The candidate will work on a variety of programs and actively contribute to the success of the central marketing team. Typical responsibilities will include:

• Own campaign workstreams working closely with a wide range of stakeholders to build and run
• Segment and prepare audiences using approved data sources and criteria; ensure list hygiene compliant data handling and accurate campaign/initiative codes.
• Build check and launch multichannel activations (email paid/organic social display web forms/LPs)
• Coordinate crossfunctional inputs (Digital CoE Content Regional Marketing BDR/Sales) and work directly with agencies where needed.
• Execute a structured testandlearn plan (A/B and multivariate where applicable) with hypotheses and success criteria; document results and nextstep recommendations.
• Monitor and optimise making evidencebased adjustments to targeting sequencing offers and cadence to improve conversions
• Report on campaign vs planned KPIs and demonstrate impact on revenue/pipeline
• Maintain accurate tracking and documentation.
• Contribute to budget stewardship for assigned activities and provide timely variance context to the manager.
• Leverage approved AI and automation tools to improve build speed and quality; share tips with the team.

Model professional communication and etiquette providing constructive feedback to partners and peers.

Qualifications :

• Proficiant handson executing multichannel B2B campaigns (email paid social display video web) agency or in-house. Ideally B2B tech vendor background 
• Experience with targeted marketing campaigns including audience segmentation and personalized content delivery
• Strong project management discipline; able to manage multiple launches concurrently.
• Analytical mindset; experience in funnel KPIs and testandlearn methods.
• Excellent copy collaboration skills; able to brief/iterate imagery and shortform video.
• Familiar with firstparty data usage intent/propensity signals and compliant data handling.
• Ability to quickly learn new marketing tools and tech
• Clear proactive communicatorcomfortable working across Digital Industry and Regional stakeholders.
• Experience with conversational marketing  - preferred (e.g. Drift) and paid platforms (LinkedIn Google). handling.
• Clear proactive communicatorcomfortable working across Digital Industry and Regional stakeholders.

Additional Information :

IFS develops and delivers enterprise software for customers around the world who manufacture and distribute goods maintain assets and manage service-focused operations. The industry expertise of our people and solutions together with commitment to our customers has made us a recognised leader and the most recommended supplier in our sector. Our team of 4000 employees supports more than 10000 customers worldwide from a network of local offices and through our growing ecosystem of partners. For more information visit: .

Remote Work :

No

Employment Type :

Full-time