Manager, Brand Marketing

Atlanta, GA - USA

Monthly Salary: Not Disclosed

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

CONSUMER INSIGHTS

Serve as the eyes ears and voice of the consumer using your understanding of regional insights demographics and psychographics to influence brand marketing strategy and execution.

Develop inclusive and culturally relevant brand marketing communications and experiences that authentically represent and celebrate the regions diverse communities.

Continuously identify emerging consumer trends and uncover opportunities for Red Bull Marketing to engage consumers in new and exciting ways.

REGIONAL BRAND MARKETING

Protect brand equity by ensuring that all local brand initiatives (Brand Sports and Culture properties) are executed in line with national and global strategies and guidelines while providing feedback and coaching to local teams.

Develop and implement innovative insight-driven 360 local marketing occasions and consumer activation plans that drive product demand increase awareness and build brand equity engagement relevance and consumption.

Take ownership of creative asset development including brief writing and approval processes for distinctive assets used in-store online and in the field.

Ensure strategic consistency across every element of each campaign and develop tools and resources that enable best-in-class execution.

Lead Always-On Occasion strategies across work socializing study fitness and gaming by translating insights into integrated cross-functional campaignsensuring consistent strategy best-in-class execution and sustained growth in both brand metrics and consumption.

Collaborate with regional Sports Culture and Media Network teams to optimize the impact and outcomes of brand initiatives.

Contribute to national brand marketing best practices by defining clear KPIs regularly tracking performance and sharing learnings throughout campaign development and execution.

Lead the translation of national campaigns into regionally relevant strategies and execution plans.

Support the strategic identification of the most relevant local big moments to win in priority markets and help close gaps against key regional goals.

BEVERAGE INITIATIVES AND SALES SUPPORT

Lead all regional product launches creating and implementing cross-functional plans within the region.

Ensure the regional look and feel makes use of national marketing assets when possible while adhering to national and global creative guidelines.

Use national programs to drive sales in regional retail accounts.

Ensure that the national product strategy is properly reflected at local events by coordinating with the Beverage Initiatives team on event product planograms and working with event managers to execute those plans effectively.

Identify local nuances that the national Brand team should consider during the point-of-sale (POS) development process.

Ensure the POS strategy is executed correctly including leading local market visits providing real-time feedback to distribution teams and delivering recaps with insights and opportunities to the national Brand team. Ensure that On-Premise teams have the appropriate creative materials and tools to communicate compelling messages at the point of sale.

Identify regional event barter opportunities that can be leveraged by Sales and Shopper Marketing.

ADVERTISING & CREATIVE

Provide the Advertising Team with local insights to guide the planning and execution of regional advertising campaigns.

Advise on media plans and creative concepts to ensure the media mix and messaging resonate with local consumers.

Develop clear and comprehensive creative briefs to ensure agencies deliver world-class creative work.

BUDGET MANAGEMENT REPORTING & BRAND STANDARDS

Ensure strategic consistency across all campaign elements to deliver best-in-class execution.

Develop clear appropriate and measurable marketing objectives for all campaigns.

Closely manage regional Brand Marketing budgets.

Continually monitor competitive marketing activities and share relevant insights with the National Brand team.

Qualifications :

4 years of brand marketing experience

Extensive experience in consumer marketing and retail activation preferably within a CPG environment

Solid understanding and practical knowledge of digital and social media

Proven experience developing and implementing strategies in local markets

Experience managing budgets and utilizing both traditional and non-traditional brand marketing strategies

Project management experience overseeing initiatives from ideation through execution

Demonstrated success working in collaborative and creative environments

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85360 - $128040 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

Employment Type :

Full-time

CONSUMER INSIGHTS Serve as the eyes ears and voice of the consumer using your understanding of regional insights demographics and psychographics to influence brand marketing strategy and execution.Develop inclusive and culturally relevant brand marketing communications and experiences that authentic...