PharMerica a part of Brightspring Health Services is a longterm care pharmacy services provider that supplies medications clinical support and pharmacy management to healthcare organizations across the United States.
The Senior Product Marketing Manager is responsible for defining and activating the gotomarket strategy for assigned business lines products and services. This role owns market insights competitive differentiation positioning and messaging and the value story that connects product capabilities to customer and business outcomes. The PMM partners closely with Sales Account Management Product and Marketing to drive growth enable revenue teams and strengthen customer engagement across the full journey.
Reporting to the Director of Product Marketing this role is both strategic and handson serving as the connective tissue between product sales and marketing execution.
The right candidate brings 7 years of experience in product marketing B2B marketing or similar roles and has a history of driving gotomarket strategy for products services or business lines.
Remote opportunity
Schedule: Monday through Friday with occasional weekends if needed. Hours per business needs.
Benefits and perks for You!
Medical Dental Vision insurance
Health Savings & Flexible Spending Accounts (up to $5000 for childcare)
Tuition discounts & reimbursement
401(k)
Company Paid Time Off*
Shift Differential
DailyPay
Pet Insurance
Employee wellness and discount programs
*Benefits may vary by employment status
Responsibilities
Owns the endtoend marketing strategy for assigned business lines
Helps define and size market opportunities and growth priorities
Translates business objectives into clear marketing plans and campaign needs
Identifies gaps in messaging content enablement and customer experience
Develops competitive comparisons and differentiation frameworks for positioning
Partners with Sales and Account Management to refine competitive responses
Maintains competitive narratives aligned to market realities
Owns the business line value story
Defines positioning and messaging frameworks that clearly articulate customer pain points value proposition and differentiated outcomes
Outlines major themes communicated into target markets
Ensures consistency across all channels campaigns and enablement assets
Provides marketing support for new products or service offerings
Builds positioning messaging and launch narratives
Defines campaign targeting (segments personas client types)
Partners with business and/or clinical and marketing ops to support launches and rollouts
Owns business line pages and key conversion paths on the website
Develops and maintains sales and account management materials including sales decks brochures flyers case studies RFP support and standardized responses
Aligns enablement materials to the customer journey and buying stages
Supports direct and indirect sales resources
Collaborates on sales training at the business line level
Partners on salesaligned campaigns (e.g. Blitz Campaigns)
Identifies campaign needs based on market sales and customer insights
Creates and guides supporting content such as white papers blogs eBooks testimonials and customer proof points
Ensures content aligns to value story and buyer needs
Supports integrated campaign planning with Demand Digital and Events teams
Supports Account Management engagement strategies
Supports resident engagement initiatives where applicable
Partners with teams on user groups and customer communities
Supports CEU programs and educational initiatives
Leads or supports speaking submissions and conference presence
Positions subject matter experts and business leaders effectively in the market
Qualifications
Bachelors degree in Marketing Communications Business or a related field
7 years of experience in product marketing B2B marketing or related roles
Proven experience owning gotomarket strategy for products services or business lines
Strong background in positioning messaging and value story development
Demonstrated ability to translate complex offerings into clear differentiated customer value
Handson experience developing sales enablement materials including sales decks case studies and RFP support
Experience partnering closely with Sales Account Management Product and crossfunctional stakeholders
Ability to define target segments personas and campaign needs aligned to business goals
Strong content strategy experience including white papers blogs eBooks testimonials and product web pages
Excellent written and verbal communication skills with strong storytelling ability
Experience in health care industry preferred
About our Line of Business
PharMerica an affiliate of BrightSpring Health Services delivers personalized pharmacy care through dedicated local teams serving health care providers such as skilled nursing facilities senior living communities and hospitals. We also cater to individuals with behavioral needs infusion therapy needs seniors receiving in-home care and patients with cancer. Operating long-term care home infusion and specialty pharmacies across the nation we combine the personal touch of a neighborhood pharmacy with the resources of a national network. Our comprehensive solutions backed by industry-leading technology and regulatory expertise ensure accurate medication access cost control and compliance with best-in-class clinical standards. We are committed to enhancing resident health reducing staff burdens and supporting our clients success. For more information visit . Follow us on Facebook Twitter and LinkedIn.
Required Experience:
Manager
Our CompanyPharMericaOverviewPharMerica a part of Brightspring Health Services is a longterm care pharmacy services provider that supplies medications clinical support and pharmacy management to healthcare organizations across the United States.The Senior Product Marketing Manager is responsible for...
Our Company
PharMerica
Overview
PharMerica a part of Brightspring Health Services is a longterm care pharmacy services provider that supplies medications clinical support and pharmacy management to healthcare organizations across the United States.
The Senior Product Marketing Manager is responsible for defining and activating the gotomarket strategy for assigned business lines products and services. This role owns market insights competitive differentiation positioning and messaging and the value story that connects product capabilities to customer and business outcomes. The PMM partners closely with Sales Account Management Product and Marketing to drive growth enable revenue teams and strengthen customer engagement across the full journey.
Reporting to the Director of Product Marketing this role is both strategic and handson serving as the connective tissue between product sales and marketing execution.
The right candidate brings 7 years of experience in product marketing B2B marketing or similar roles and has a history of driving gotomarket strategy for products services or business lines.
Remote opportunity
Schedule: Monday through Friday with occasional weekends if needed. Hours per business needs.
Benefits and perks for You!
Medical Dental Vision insurance
Health Savings & Flexible Spending Accounts (up to $5000 for childcare)
Tuition discounts & reimbursement
401(k)
Company Paid Time Off*
Shift Differential
DailyPay
Pet Insurance
Employee wellness and discount programs
*Benefits may vary by employment status
Responsibilities
Owns the endtoend marketing strategy for assigned business lines
Helps define and size market opportunities and growth priorities
Translates business objectives into clear marketing plans and campaign needs
Identifies gaps in messaging content enablement and customer experience
Develops competitive comparisons and differentiation frameworks for positioning
Partners with Sales and Account Management to refine competitive responses
Maintains competitive narratives aligned to market realities
Owns the business line value story
Defines positioning and messaging frameworks that clearly articulate customer pain points value proposition and differentiated outcomes
Outlines major themes communicated into target markets
Ensures consistency across all channels campaigns and enablement assets
Provides marketing support for new products or service offerings
Builds positioning messaging and launch narratives
Defines campaign targeting (segments personas client types)
Partners with business and/or clinical and marketing ops to support launches and rollouts
Owns business line pages and key conversion paths on the website
Develops and maintains sales and account management materials including sales decks brochures flyers case studies RFP support and standardized responses
Aligns enablement materials to the customer journey and buying stages
Supports direct and indirect sales resources
Collaborates on sales training at the business line level
Partners on salesaligned campaigns (e.g. Blitz Campaigns)
Identifies campaign needs based on market sales and customer insights
Creates and guides supporting content such as white papers blogs eBooks testimonials and customer proof points
Ensures content aligns to value story and buyer needs
Supports integrated campaign planning with Demand Digital and Events teams
Supports Account Management engagement strategies
Supports resident engagement initiatives where applicable
Partners with teams on user groups and customer communities
Supports CEU programs and educational initiatives
Leads or supports speaking submissions and conference presence
Positions subject matter experts and business leaders effectively in the market
Qualifications
Bachelors degree in Marketing Communications Business or a related field
7 years of experience in product marketing B2B marketing or related roles
Proven experience owning gotomarket strategy for products services or business lines
Strong background in positioning messaging and value story development
Demonstrated ability to translate complex offerings into clear differentiated customer value
Handson experience developing sales enablement materials including sales decks case studies and RFP support
Experience partnering closely with Sales Account Management Product and crossfunctional stakeholders
Ability to define target segments personas and campaign needs aligned to business goals
Strong content strategy experience including white papers blogs eBooks testimonials and product web pages
Excellent written and verbal communication skills with strong storytelling ability
Experience in health care industry preferred
About our Line of Business
PharMerica an affiliate of BrightSpring Health Services delivers personalized pharmacy care through dedicated local teams serving health care providers such as skilled nursing facilities senior living communities and hospitals. We also cater to individuals with behavioral needs infusion therapy needs seniors receiving in-home care and patients with cancer. Operating long-term care home infusion and specialty pharmacies across the nation we combine the personal touch of a neighborhood pharmacy with the resources of a national network. Our comprehensive solutions backed by industry-leading technology and regulatory expertise ensure accurate medication access cost control and compliance with best-in-class clinical standards. We are committed to enhancing resident health reducing staff burdens and supporting our clients success. For more information visit . Follow us on Facebook Twitter and LinkedIn.
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