Director, Global Webinars & Virtual Experiences

The Director Global Webinars & Virtual Experiences is a senior marketing leader responsible for owning the global webinar strategy end-to-endfrom vision and business alignment through hands-on execution and performance optimization. This role is uniquely designed for a hands-on strategic leader: a director-level leader who can set strategy inspire and guide others and personally execute and produce high-impact webinars as required. 

Webinars are a strategic lever within the Global campaign framework and a critical driver of pipeline revenue influence and customer engagement across pipeline progression. This role partners closely with Campaigns Field Marketing Product Marketing Sales Marketing Operations other internal stakeholders and external vendors to deliver scalable pipeline-driven digital experiences aligned to business priorities. 

The Director serves as the webinar pipeline owner for global programs ensuring programs are tightly aligned to campaign strategy buyer needs and measurable outcomes focused on pipeline maturation acceleration and conversion.

What you get to do in this role:

Strategy & Leadership 

• Own and evolve the global webinar and virtual events strategy aligned to the global campaign framework and regional pipeline goals. 
• Serve as the webinar pipeline officer for globalworking backward from revenue targets to define audience volume conversion goals and program mix. 
• Act as a senior strategic partner to campaign directors demand leaders solution marketing and sales to ensure webinars are fully integrated into GTM motions. 
• Establish best practices frameworks and operating rhythms for webinars across the pipeline progression. 
• Lead executive and cross-functional interlock for planning cycles QBRs and performance reviews. 

Execution & Program Ownership 

• Personally lead and execute webinars and virtual events end-to-end when required including topic development speaker readiness production oversight audience acquisition live execution and post-event follow-up. 
• Set the bar for excellence in digital experience design storytelling and audience engagement. 
• Identify opportunities to innovate formats platforms and experiences to continuously elevate program impact. 

Program & Team Management 

• Lead coach and develop a high-performing global webinar team (internal and/or contractor resources) setting clear priorities standards and accountability. 
• Drive strong cross-functional collaboration across campaigns web media events social operations etc. 
• Manage external vendors and webinar platforms to ensure high-quality execution and cost efficiency. 

Measurement Operations & Optimization 

• Own webinar performance measurement reporting and insightstracking influence on pipeline conversion rates engagement and ROI. 
• Partner closely with Marketing Operations to ensure accurate tracking lead flow routing and reporting across systems. 
• Monitor and manage program budgets vendor spend and forecasting. 
• Use data insights and feedback to continuously optimize strategy execution and investment decisions

Qualifications :

To be successful in this role you have:

• Proven ability to operate successfully at a director level with strong business acumen executive presence and comfort owning strategy tied to pipeline and revenue. 
• Deep expertise in B2B webinar and digital event strategy execution and optimization. 
• Demonstrated experience as a hands-on strategic leaderable to both lead teams and personally execute complex programs. 
• Strong understanding of integrated campaign strategy and how webinars support GTM motions. 
• Exceptional pipeline and measurement orientation including experience working backward from revenue goals to define program strategy. 
• Advanced project management skills with the ability to manage multiple workstreams stakeholders and timelines. 
• Strong analytical mindset with a passion for data-driven decision making; experience with dashboards and reporting tools such as Tableau or PowerBI preferred. 
• Experience partnering with cross-functional teams to drive lead conversion and enablement. 
• Comfort working with marketing automation MarTech platforms CRM and webinar technologies (e.g. Dynamics MSFT Office ON24 Zoom PathFactory Outreach BrightTALK etc.). 
• Excellent written verbal and presentation skills with the ability to influence at all levels. 
• Self-starter with a growth mindset who thrives in a fast-paced evolving environment.

Required Qualifications 

• 12 years of experience in B2B marketing integrated campaigns demand generation or digital programs with significant webinar leadership experience. 
• SaaS and enterprise selling motion experience strongly preferred. 
• Proven success developing and executing webinar strategies using frameworks from Forrester ITSMA or the like 
• Strong project management and organizational skills with a sharp attention to detail 
• Experience working with global teams and fostering cross-functional collaboration 
• Solid knowledge of digital promotion tactics (SEO SEM paid media) and tools 
• High energy self-motivated team player with a proactive mindset and positive attitude 
• Bachelors degree in Business Marketing or related field required; MBA preferred.

For positions in this location we offer a base pay of $192400 - $336700 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

No

Employment Type :

Full-time