We are seeking a results-driven Sales Manager to lead and develop our sales team at a high-performing automotive dealership. The ideal candidate will have a proven track record in automotive sales leadership strong closing skills and the ability to drive revenue growth while delivering an exceptional customer experience. This role is responsible for managing daily sales operations coaching staff achieving sales targets and maintaining compliance with dealership and manufacturer standards.
Sales Leadership & Performance
Lead motivate and manage the dealership sales team to achieve monthly and annual sales goals
Develop and implement sales strategies to increase new and used vehicle sales
Monitor individual and team performance metrics (units sold gross profit closing ratios)
Conduct regular sales meetings and one-on-one coaching sessions
Assist in closing deals and negotiating pricing when needed
Customer Experience
Ensure a high level of customer satisfaction throughout the sales process
Handle escalated customer concerns professionally and effectively
Promote a customer-first culture aligned with dealership values
Inventory & Merchandising
Collaborate with the General Sales Manager to maintain appropriate vehicle inventory levels
Ensure vehicles are properly displayed priced and marketed
Monitor aging inventory and implement strategies to turn units efficiently
Process & Compliance
Ensure compliance with all dealership policies lender requirements and manufacturer guidelines
Oversee CRM usage and lead management processes
Work closely with the Finance & Insurance (F&I) department to maximize profitability and customer satisfaction
Team Development
Recruit train and onboard new sales consultants
Provide ongoing training in product knowledge sales techniques and customer service
Foster a positive high-performance work environment
35 years of automotive sales experience; prior management experience preferred
Strong knowledge of dealership operations and sales processes
Proven ability to meet or exceed sales targets
Excellent leadership communication and negotiation skills
Proficiency with CRM systems and dealership management software
Valid drivers license and clean driving record
Results-oriented and data-driven
Strong leadership and team-building skills
Strategic thinking and problem-solving ability
High level of integrity and professionalism
Customer-focused mindset
Competitive base salary plus performance-based commission/bonus
Health dental and vision insurance
Paid time off and holidays
Employee vehicle purchase program
Ongoing professional development opportunities
Fast-paced automotive dealership setting
Weekend and evening hours required
On-site position
Required Experience:
Manager
Boston Volkswagen is located in Watertown, Massachussetts and has served the community for over 35 years. We're always looking for enthusiastic, qualified indiv...