Off PremiseCategory Manager

Taipei City - Taiwan

Monthly Salary: Not Disclosed

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Department:

Sales

Job Summary

Category Management

Run Category Management projects with the identified top customers
Build relationships with the Category Manager Space Managers Logistics Managers and Marketing Managers of the customer.
Attend face to face meetings with the customer to present and work with them to improve the performance of the category in their stores.
Interpret the available data and shopper insight to come up with a tailored action plan that will grow category turnover with that customer.
For non-top customers provide initiatives and support to Key Account Managers so they are able to implement them themselves.

Trade Marketing Knowledge and Capability

Develop trade marketing strategies utilising trade and marketing experience to recommend best trade-led activities.
Recommend and support trade activity proposals with commercial backing pushing the brand guidelines whilst protecting the brand image.
Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal trade or shopper level.

Business Insights

Identify develop and implement necessary processes to enhance sales business performance.
Build the data platform necessary to run analysis and generate insight directly manage data providers.
Identify opportunities and challenges. Quantify the opportunities. Prioritise and provide solutions to overcome the challenge or maximise the opportunity.
Sales development analysis (by customer by channel by distribution point etc.)
Customer performance in all sales fundamentals.
Channel specific strategies and tools/tactics (Retail Impulse C&C etc.)
Promotional evaluation.
Business planning.

Alignment and Coordination of Sales and Marketing Activities

Through personal and electronic communication -- educate orientate and utilise the brand team to deliver through the line activity in store and online. The country marketing plan should be translated into sales strategy.
Exchange ideas between Marketing and Sales departments pro-actively and challenge traditions.
Establish an internal network with all departments necessary for efficient working Communications Brand Sales Logistics Finance and special Customer Insight teams.
Be the point of contact for the sales team to advise and give guidance on all accounts.
Define the Perfect Store by channel for your market using the International Model marketing activity.
Support the alignment across customers and channels in regards to trade marketing activities.

POS Tools Implementation and Development/Adaptation

Ensure global POS toolkit is used effectively in order to: adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative); meet country needs and objectives by being financially viable; ensure national POS is developed only when international material is not appropriate and a clear commercial benefit is recognised.

Single Point of Contact for Reporting to International Off Premise Trade Team

Manage all the international requests of data sharing and local implementation of international tools.
Monthly fill-in of International Dashboard with market data.
Organisation and follow-up of the wave of store audits in the local market.
Implementation of global tools (for in-store material creation elaboration of planograms evaluation of promotion efficiency etc.)

Qualifications :

6 years experience in FMCG sector ideally as Business Insights Manager Category Manager Trade Marketing Manager or Key Account Manager.
Leadership motivation and team skills.
Clear understanding of markets sales and distribution competitor activity consumer and shopper behaviour category management and business insights in the FMCG context.
Strong analytical ability and commercial acumen to understand financial statements and market trends.
Strategic thinking able to lead the sales strategy.
Living the Red Bull Culture and Company Values
Have a can-do attitude and talk about opportunities instead of challenges.
Be an active ambassador for the Red Bull brand and product.
Microsoft skill (Word Excel Power Point etc.)

Additional Information :

Education Requirements: University Degree (business marketing or similar)

Language Requirements: Mandarin English (Fluent)

Remote Work :

Employment Type :

Full-time

Category ManagementRun Category Management projects with the identified top customersBuild relationships with the Category Manager Space Managers Logistics Managers and Marketing Managers of the customer.Attend face to face meetings with the customer to present and work with them to improve the perf...

Category Management

Run Category Management projects with the identified top customers
Build relationships with the Category Manager Space Managers Logistics Managers and Marketing Managers of the customer.
Attend face to face meetings with the customer to present and work with them to improve the performance of the category in their stores.
Interpret the available data and shopper insight to come up with a tailored action plan that will grow category turnover with that customer.
For non-top customers provide initiatives and support to Key Account Managers so they are able to implement them themselves.

Trade Marketing Knowledge and Capability

Develop trade marketing strategies utilising trade and marketing experience to recommend best trade-led activities.
Recommend and support trade activity proposals with commercial backing pushing the brand guidelines whilst protecting the brand image.
Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal trade or shopper level.

Business Insights

Identify develop and implement necessary processes to enhance sales business performance.
Build the data platform necessary to run analysis and generate insight directly manage data providers.
Identify opportunities and challenges. Quantify the opportunities. Prioritise and provide solutions to overcome the challenge or maximise the opportunity.
Sales development analysis (by customer by channel by distribution point etc.)
Customer performance in all sales fundamentals.
Channel specific strategies and tools/tactics (Retail Impulse C&C etc.)
Promotional evaluation.
Business planning.

Alignment and Coordination of Sales and Marketing Activities

Through personal and electronic communication -- educate orientate and utilise the brand team to deliver through the line activity in store and online. The country marketing plan should be translated into sales strategy.
Exchange ideas between Marketing and Sales departments pro-actively and challenge traditions.
Establish an internal network with all departments necessary for efficient working Communications Brand Sales Logistics Finance and special Customer Insight teams.
Be the point of contact for the sales team to advise and give guidance on all accounts.
Define the Perfect Store by channel for your market using the International Model marketing activity.
Support the alignment across customers and channels in regards to trade marketing activities.

POS Tools Implementation and Development/Adaptation

Ensure global POS toolkit is used effectively in order to: adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative); meet country needs and objectives by being financially viable; ensure national POS is developed only when international material is not appropriate and a clear commercial benefit is recognised.

Single Point of Contact for Reporting to International Off Premise Trade Team

Manage all the international requests of data sharing and local implementation of international tools.
Monthly fill-in of International Dashboard with market data.
Organisation and follow-up of the wave of store audits in the local market.
Implementation of global tools (for in-store material creation elaboration of planograms evaluation of promotion efficiency etc.)

Qualifications :

6 years experience in FMCG sector ideally as Business Insights Manager Category Manager Trade Marketing Manager or Key Account Manager.
Leadership motivation and team skills.
Clear understanding of markets sales and distribution competitor activity consumer and shopper behaviour category management and business insights in the FMCG context.
Strong analytical ability and commercial acumen to understand financial statements and market trends.
Strategic thinking able to lead the sales strategy.
Living the Red Bull Culture and Company Values
Have a can-do attitude and talk about opportunities instead of challenges.
Be an active ambassador for the Red Bull brand and product.
Microsoft skill (Word Excel Power Point etc.)

Additional Information :

Education Requirements: University Degree (business marketing or similar)

Language Requirements: Mandarin English (Fluent)

Remote Work :

Employment Type :

Full-time

Key Skills

Restaurant Experience
Customer Service
Employee Evaluation
Management Experience
Math
Employment & Labor Law
Sanitation
Leadership Experience
P&L Management
Mentoring
Supervising Experience
Restaurant Management

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About Company

Red Bull

Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more

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