Director, Marketing, Center for Innovation in Lifelong Learning and Teaching
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Job Location:
Newark, DE - USA
Monthly Salary:
Not Disclosed
Posted on:
23 hours ago
Vacancies:
1 Vacancy
Job Summary
Pay Grade: 32E
Context of Job
The University of Delawares Center for Innovation in Lifelong Learning and Teaching (CILLT) provides high-quality programs that empower students to achieve their educational and professional goals throughout their lives.
CILLT comprises four administrative units: 1) UD Online; 2) the Division of Professional and Continuing Studies (PCS); 3) Academic Technology Services (ATS) and 4) the Center for Teaching and Assessment of Learning (CTAL). ATS and CTAL partner with UD colleges and departments to foster teaching and learning excellence in all modalities and with appropriate educational technologies. UD Online and PCS partner with colleges and departments to offer online and in-person lifelong learning programs to a variety of students ranging from pre-college programs for high-school students to degrees and certificates for college students and working professionals to Osher Lifelong Learning Institute programs for students over 50. CILLT requires marketing campaigns to recruit working online and non-traditional students to the University lifelong learning portfolio. CILLT also requires internal communication campaigns to ensure its programs benefit departments faculty and instructors.
Under general direction of the Vice Provost for Academic Affairs and University Initiatives with a dotted reporting line to the Assistant Vice President for Strategic Communications in the Office of Communications and Marketing (OCM) the CILLT Director Marketing manages the strategies personnel budgets projects technology and day-to-day operations of a marketing and communications team that markets professional development customized training Osher Lifelong Learning Institute continuing education and UD Online programs to prospective addition the marketing team promotes CILLT teaching and learning programs to stakeholders within UD.
The director oversees the research content creation design production and distribution of the marketing and communication elements used to market CILLT programming. The team produces digital marketing collateral program guides and catalogs program advertisements websites/web pages social media presences images print documents emails photos videos and other media.
The director exercises independent judgment and decision-making working collaboratively with fellow marketing and communication directors across the university as well as with directors and program managers within CILLT outside vendors and other units within the University.
The director supervises a team comprising full-time marketing staff student interns and other part-time/miscellaneous wage personnel.
CILLT comprises four administrative units: 1) UD Online; 2) the Division of Professional and Continuing Studies (PCS); 3) Academic Technology Services (ATS) and 4) the Center for Teaching and Assessment of Learning (CTAL). ATS and CTAL partner with UD colleges and departments to foster teaching and learning excellence in all modalities and with appropriate educational technologies. UD Online and PCS partner with colleges and departments to offer online and in-person lifelong learning programs to a variety of students ranging from pre-college programs for high-school students to degrees and certificates for college students and working professionals to Osher Lifelong Learning Institute programs for students over 50. CILLT requires marketing campaigns to recruit working online and non-traditional students to the University lifelong learning portfolio. CILLT also requires internal communication campaigns to ensure its programs benefit departments faculty and instructors.
Under general direction of the Vice Provost for Academic Affairs and University Initiatives with a dotted reporting line to the Assistant Vice President for Strategic Communications in the Office of Communications and Marketing (OCM) the CILLT Director Marketing manages the strategies personnel budgets projects technology and day-to-day operations of a marketing and communications team that markets professional development customized training Osher Lifelong Learning Institute continuing education and UD Online programs to prospective addition the marketing team promotes CILLT teaching and learning programs to stakeholders within UD.
The director oversees the research content creation design production and distribution of the marketing and communication elements used to market CILLT programming. The team produces digital marketing collateral program guides and catalogs program advertisements websites/web pages social media presences images print documents emails photos videos and other media.
The director exercises independent judgment and decision-making working collaboratively with fellow marketing and communication directors across the university as well as with directors and program managers within CILLT outside vendors and other units within the University.
The director supervises a team comprising full-time marketing staff student interns and other part-time/miscellaneous wage personnel.
Major Responsibilities:
Develop and implement strategic marketing and communications plans and initiatives in support of CILLT and the Universitys strategic enrollment plan across multiple channels including digital web social and print media.
Direct the activities of the CILLT recruitment marketing team (strategic planning goal setting project management) and empower lead and coach team members to achieve objectives.
Advise senior administrators on the effective communication of goals priorities and actions to stakeholders and audiences.
Operate as the primary liaison between CILLT and other campus communications and marketing constituencies in coordination with OCM.
Set CILLTs overall marketing strategy and that of individual program offerings including but not limited to paid digital campaigns organic social media and email drip campaigns.
Identify marketing channels and communication vehicles that meet project and organizational objectives and are appropriate to target audiences.
Set CILLTs overall digital and social media strategy including building paid campaigns scheduling posts creating ads and evaluating return on investment.
Analyze and report on ROI and adjust strategy and spending as necessary. Analyze data gathered from web analytics and other evaluation tools to assess the effectiveness of marketing efforts.
Oversee the development production delivery and evaluation of print materials including but not limited to continuing education program guides for local constituencies.
Establish grow and manage advertising relationships with print digital and broadcast vendors.
Research analyze and implement strategies processes and policies to streamline workflows and re-engineer processes as needed.
Direct the activities of the CILLT recruitment marketing team (strategic planning goal setting project management) and empower lead and coach team members to achieve objectives.
Advise senior administrators on the effective communication of goals priorities and actions to stakeholders and audiences.
Operate as the primary liaison between CILLT and other campus communications and marketing constituencies in coordination with OCM.
Set CILLTs overall marketing strategy and that of individual program offerings including but not limited to paid digital campaigns organic social media and email drip campaigns.
Identify marketing channels and communication vehicles that meet project and organizational objectives and are appropriate to target audiences.
Set CILLTs overall digital and social media strategy including building paid campaigns scheduling posts creating ads and evaluating return on investment.
Analyze and report on ROI and adjust strategy and spending as necessary. Analyze data gathered from web analytics and other evaluation tools to assess the effectiveness of marketing efforts.
Oversee the development production delivery and evaluation of print materials including but not limited to continuing education program guides for local constituencies.
Establish grow and manage advertising relationships with print digital and broadcast vendors.
Research analyze and implement strategies processes and policies to streamline workflows and re-engineer processes as needed.
Qualifications:
Bachelors Degree in marketing communications English or other relevant discipline with six years of job-related experience or an equivalent combination of education and experience.
Experience in developing digital marketing and strategic communications preferably within a complex organization.
Knowledge of digital and traditional marketing and advertising market research social media CRM platforms and branding is required.
Excellent supervisory and managerial experience in building leading developing and motivating high-performing teams.
Management experience related to developing and executing marketing strategy and campaigns with experience with marketing process improvement preferred.
Project management skills with the ability to lead substantial complex marketing and communication projects to completion.
Ability to evaluate develop and edit marketing plans and campaigns as well as related materials. Ability to develop and implement short- and long-term goals and plans.
Broad and in-depth knowledge of digital marketing platforms and assessment techniques.
Experience managing budgets and deadline-oriented projects.
Superior written verbal interpersonal organizational and public speaking skills with strong attention to detail.
Ability to develop compelling creative and effective messages and statements.
Evidence of innovative approaches to presenting information using rapidly changing and developing techniques and technology.
Experience building effective partnerships across an organization and collaborating with senior leaders in a dynamic organizational environment.
Ability to work effectively in a fast-paced environment meeting tight deadlines managing multiple projects and assignments simultaneously and managing competing priorities.
Demonstrated ability to apply knowledge best practices policies and procedures to specific communications and marketing plans and activities.
Demonstrated collaborative approach with the ability to work effectively with a wide range of constituencies in a diverse community.
Experience coordinating and managing staff to develop high-quality communications materials.
Knowledge of communications concepts principles methodology and techniques.
Knowledge and understanding of current issues and trends applicable to higher education institutions.
Experience with using Slate preferred.
Experience in developing digital marketing and strategic communications preferably within a complex organization.
Knowledge of digital and traditional marketing and advertising market research social media CRM platforms and branding is required.
Excellent supervisory and managerial experience in building leading developing and motivating high-performing teams.
Management experience related to developing and executing marketing strategy and campaigns with experience with marketing process improvement preferred.
Project management skills with the ability to lead substantial complex marketing and communication projects to completion.
Ability to evaluate develop and edit marketing plans and campaigns as well as related materials. Ability to develop and implement short- and long-term goals and plans.
Broad and in-depth knowledge of digital marketing platforms and assessment techniques.
Experience managing budgets and deadline-oriented projects.
Superior written verbal interpersonal organizational and public speaking skills with strong attention to detail.
Ability to develop compelling creative and effective messages and statements.
Evidence of innovative approaches to presenting information using rapidly changing and developing techniques and technology.
Experience building effective partnerships across an organization and collaborating with senior leaders in a dynamic organizational environment.
Ability to work effectively in a fast-paced environment meeting tight deadlines managing multiple projects and assignments simultaneously and managing competing priorities.
Demonstrated ability to apply knowledge best practices policies and procedures to specific communications and marketing plans and activities.
Demonstrated collaborative approach with the ability to work effectively with a wide range of constituencies in a diverse community.
Experience coordinating and managing staff to develop high-quality communications materials.
Knowledge of communications concepts principles methodology and techniques.
Knowledge and understanding of current issues and trends applicable to higher education institutions.
Experience with using Slate preferred.
Required Experience:
Director
Key Skills
- Sales Experience
- Marketing
- Hotel Experience
- Hospitality Experience
- Assisted Living
- Management Experience
- Revenue Management
- Sage
- Salesforce
- Sales Management
- Team Management
- Memory Care
About Company
The University of Delaware is a diverse institution of higher learning, fostering excellence in research. UD has eight colleges, providing outstanding undergraduate, graduate and professional education, serving the local, regional, national and international communities.
