Consumer Product Marketing Lead

Job Description

About Domain and CoStar Group

Domain is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia including the Domain Allhomes and Commercial Real Estate (CRE) 2025 Domain became part of CoStar Group (NASDAQ: CSGP) a global leader in commercial real estate information analytics online marketplaces and 3D digital twin technology. Together Domain and CoStar Group is dedicated to digitising the worlds real estate empowering all people to discover properties insights and connections that improve their businesses and lives.

Property is a high engagement category and Domain Residential brands attract 7M-9M people each month. Domain is a challenger in the category and has significant growth upside.

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information analytics and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100 CoStar Group is on a mission to digitize the worlds real estate empowering all people to discover properties insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years giving us the perspective to create truly unique and valuable offerings to our customers. Weve continually refined transformed and perfected our approach to our business creating a language that has become standard in our industry for our customers and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers our employees and investors. By equipping the brightest minds with the best resources available we provide an invaluable edge in real estate.

CoStar Group brands include; CoStar OnTheMarket Bureaux Locaux Matterport Domain AllHomes and more.

Quick facts; CoStar Group has >8K employees was founded 39 years ago and has 84 offices in 13 countries.

About the Role Accountabilities & Outcomes

Accountable for leading the marketing for the Residential business including strategy and go to market value proposition development brand strategy and campaign development and execution.

• Drive Strategy and go-to-market planning for the consumer segment of the Residential business together with key cross functional partners in Product Marketing and Sales and across the business. Develop GTM strategy for major feature releases including launch plans timelines and success metrics.

• Develop and drive the vision for the product value proposition and drive perception of Why Domain for consumers. Define and deliver messaging that differentiates our offering and resonates with key customer segments.

• Develop the go to market strategy and execution for consumer; including audience segmentation and prioritisation campaign and creative development and drive Audience growth and consumer preference. Partner with Insights and analytics to leverage market customer and competitive research to inform the strategy.

• Drive Residential brand strategy including funnel analysis strategic goals for campaigns and brand portfolio management across CoStar Group Australia and Domain.

• Serve as a subjectmatter expert for consumer products into the Marketing team.

• Leadership of the consumer product marketing team. Implement best practice people management talent acquisition and retention high performance culture and efficient ways of working.

About You.

Essentials

• Experience: Proven track record in B2C product marketing with > 10 years experience.

• Demonstrated Product influence: Partnership with product team to shape product vision value proposition positioning and go to market strategy.

• Strategic Thinking: Strong analytical skills and commercial acumen to interpret data insights and financials and turn it into actionable marketing plans that drive business outcomes.

• Communication and Campaigns: Exceptional written and verbal communication skills storytelling campaign and creative development skills with an ability to drive clarity and influence internal cross functional teams and external stakeholders.

• Leadership: Experience leading and managing teams including managing managers. Ability to set vision expectations inspire team attract and develop talent and capabilities drive high performance and engagement and implement foundational processes.

• Education: Bachelors degree in Marketing Business or a related field.

Preferred

• Experience in Real Estate Tech Media Advertising or Software industries.

• Proven track record of successfully driving growth of a challenger brand.

• Experience driving strong local influence in a global organisation.

• Experience in delivering high impact scaled Events & Experiences.

Whats Next

Well give your application the thoughtful attention it deserves and get back to you as soon as possible. If theres a match one of our Talent Partners will reach out so keep your phone handy! Were genuinely excited about the chance to work together and make a meaningful impact.

Equity Diversity & Inclusion

Domain is enthusiastically and unapologetically committed to fostering an equitable inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences including people with disability and people of all ages ethnicities cultures (including Aboriginal and Torres Strait Islander Peoples) faiths sexual orientations and gender identities (including trans and non-binary people).

We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process were here to support. If you wish to receive this job advertisement in an accessible format or have a confidential chat about workplace adjustments please contact our Equity Diversity and Inclusion team at or leave a message onand we will get back to you.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing