Audience Insights & Intelligence Lead, AWS Global Executive Marketing

AWS is seeking an experienced marketer to develop and evangelize customer insights and intelligence about the executive audience. This role will be responsible for cultivating deep customer understanding influencing research investments and creating scalable mechanisms that enhance AWSs collective knowledge about this valuable audience. The position will work with a variety of cross-functional partners to define personas modernize customer experiences and map cross-channel customer journeys.

This role sits within the AWS Global Executive Marketing organization (GEM). GEM is focused on building and deepening AWS relationship with executive customers who play a significant role in shaping the future of cloud computing and AI. The role will be part GEMs Audience Strategy and Enablement team. Our vision is to enable all of AWS to deliver executive customers a coordinated and consistent experience.

Key job responsibilities
Personas and Map Customer Journeys: This role will create and maintain comprehensive customer personas for the executive audience incorporating behavioral data channel preference and decision-making data. They will develop and implement customer journey maps for the executive audience across touchpoints channels and campaigns in partnership with event account-based-marketing field and integrated demand teams. Personas and journey maps will be maintained based on ongoing research behavioral data and program learnings enabling customer-facing teams to leverage the latest insights in real time.

Customer Intelligence and Insights Engine: This role will partner with Customer Research and Analyst Relations team to benchmark AWS preference with the executive audience identify gaps in our understanding of the customer segment and influence investment priorities for both third-party (3P) and first-party (1P) research studies. They will be responsible for developing and maintaining an evergreen mechanism that aggregates customer research analyst data insights from programs and touchpoints across the AWS ecosystem and data from AWS-owned channels into a single source. Aggregating inputs from these sources and more this role will synthesize insights linked to business outcomes such as revenue customer acquisition or account retention.

Collective Knowledge of the Audience: The role will create scalable mechanisms and frameworks that democratize executive audience intelligence across AWS. They will partner with Center of Excellence and Field Enablement colleagues to create engaging and cadenced insight delivery mechanisms and develop playbooks toolkits and educational materials that enable teams to leverage the insights effectively. They will own inputs into business reviews and narratives that communicate audience trends and strategic implications to senior leadership. This individual will maintain feedback loops that continuously capture and integrate learnings from customer interactions translating insights into business strategies and holding partner teams accountable for improvements.


About the team
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- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- 2 years of segmentation and developing customer profiles experience

- Experience with the AWS platform web services software development or related technologie

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 137900.00 - 186500.00 USD annually
USA TX Austin - 125400.00 - 169600.00 USD annually
USA VA Arlington - 125400.00 - 169600.00 USD annually
USA WA Seattle - 125400.00 - 169600.00 USD annually