Head of Digital Channel Hotel Chocolat US

Job Description:

Head of Digital Channel - Hotel Chocolat US

Chicago IL

Newark NJ

Hybrid (on-site 3 days a week)

Hotel Chocolat has built a strong position as the UKs favorite premium chocolate brand

As we enter the second phase of US rollout driving our 3-channel compounding flywheel The Digital channel will be one of the most critical pieces for reach and scale. The Head of Digital for Hotel Chocolat US will provide strategic digital channel leadership as part of the US Leadership team and will lead the development and execution of our direct to consumer and digital reseller partners such as Amazon and Tik Tok Shop. They will ensure sound business analysis and optimization of sales Customer acquisition costs and lifetime value optimization of our current D2C platform and build our Digital Reseller strategy. Focus on delivering sales volume and earnings performance tracking and analysis delivery of key initiatives marketing and trade investment as well as delivering on key sales KPI financials. They will be responsible for locking in Year 1 programs as well as building for the future.

What are we looking for

• Bachelors degree in related field

• 5 years experience leading digital channel expansion with strong focus on direct to consumer and pureplay

• Digital P&L management S&OP and 5-year planning

• Strong understanding of Pureplay and last mile delivery customers

• Revenue conversion and trading performance in an online setting Including customer journeys and optimization

• Leading and building diverse teams

• Key understanding of Annual Execution plan and 5-year IVCP Inputs

• Well-developed organization skills to manage multiple projects and priorities

Nice to have

• Multi-channel or specialty channel experience

• SRM/Pricing Customer Marketing and sales infrastructure/operations experience a plus

What would be your key responsibilities

• To partner with US GM as part of the US Leadership Team to develop short- and long-term strategic direction for D2C Omni channel and Pureplay partners within the digital channel.

• Own digital channel strategy and planning deployment and performance

• Own Full Digital P&L including demand and revenue cost and overheads.

• Lead development of the digital channel demand signal and short/long term promotional plans for S&OP and S&OE.

• Work alongside finance and marketing to build the 5-year Value Creation plan (IVCP) over the mid- and long-term horizon mapping out key scenarios for profitable growth within the digital channel

• Drive performance across key digital metrics Including lifetime value customer conversion and customer acquisition.

What can you expect from Hotel Chocolat

• We offer a range extending from luxury giftable chocolates to alcohol and our pioneering drinking chocolate system; the Velvetiser. Our mission is to make people and nature happy through chocolate. Customers colleagues cacao farmers and suppliers can all benefit from the success we make together.

• A competitive salary and Incentives based on performance

• 50% unlimited staff discount to treat yourself and your friends and family

• 70% discount off a stay in our Hotel in St Lucia

• We recognize that our employees may wish to balance their work and family/home life and therefore we are open to discussions around flexible working

• A chance to work in an exciting innovative and expanding company

Mars does not sponsor visas for this role.

This position is not eligible for relocation benefits.

The base pay range for this position at commencement of employment is between the range listed below however base pay offered may vary depending on multiple individualized factors including but not limited to job-related knowledge skills and total compensation package for this position will include variable pay medical and dental benefits participation in 401k plan and paid time off of participation in these benefit plans will be provided if an applicant receives an offer of employment.