Head of Campaign Delivery, Marketing

This role is based in our 605 3rd Ave New York office

The Head of Campaign Delivery Marketing is responsible for overseeing the organization fulfillment and optimization of marketing campaigns across all channels. This individual will partner with a team of high-performance marketing managers and specialists with the goal of ensuring all campaign activity is delivered on time within budget and aligned with the companys strategic and commercial objectives. The role requires a strong blend of critical systems thinking operational excellence and creative problem-solving to drive successful marketing performance that delivers against core goals and revenue growth.

Key Responsibilities:

Tactical Effective Execution:

• Own the tactical laydown operational fulfillment and tracking of an annual omnichannel event marketing campaign delivery plan aligned with the companys overall marketing and business objectives
• Implement the strategy and creative direction set by the VP of Marketing with a focus on cohesion execution and measurement
• Ensure campaigns are integrated across channels including digital media partners social media PR email events automation and traditional media

Campaign Management:

• Oversee the end-to-end delivery of marketing campaigns from execution to post-campaign analysis
• Manage the campaign calendar to ensure timely delivery and avoid overlaps or resource conflicts
• Ensure campaigns are tailored to target audiences and optimized for maximum impact

Team Management:

• Effectively operationalize campaigns with channel inputs from specialists roles across brand product seo paid and pr
• Foster a culture of excellence unity and accountability within the team
• Provide organizational management best practices
• Work closely with operations and central teams to organize campaign integration

Budget and Resource Management:

• Oversee PO management ensuring efficient allocation of resources and adherence to financial targets

Performance Analysis and Reporting:

• Analyze campaign performance data to measure effectiveness and ROI
• Prepare and present detailed reports to senior management highlighting successes challenges and recommendations for future campaigns
• Use insights to continuously refine campaign strategies and improve outcomes

Stakeholder Collaboration:

• Work closely with cross-functional teams including product sales creative and digital teams to ensure campaigns align with broader business goals
• Act as the primary point of contact for external agencies and partners involved in campaign delivery

Qualifications :

• At least 5 years of experience in a senior marketing position specifically managing end-to-end campaign delivery across multiple channels (e.g. digital social media PR email events and traditional media) with a proven track record of achieving measurable results such as increased lead generation improved conversion rates or revenue growth through marketing campaigns.

• Demonstrated success in managing large-scale omnichannel marketing campaigns that align with strategic business objectives with examples of innovative campaign strategies or creative problem-solving that led to successful outcomes.

• Hands-on experience leading the use of project management tools (e.g. Asana Trello or similar) to plan track and execute multiple campaigns simultaneously.

• Proven ability to manage campaign calendars ensuring timely delivery and resource optimization.

• Proficiency in using analytics tools (e.g. Google Analytics Tableau or Power BI) to measure campaign performance calculate ROI and derive actionable insights.

• Experience in preparing detailed performance reports and presenting data-driven recommendations to senior stakeholders.

• Hands-on experience with complex marketing automation platforms such as HubSpot Marketo Pardot or similar tools to streamline campaign execution and tracking.

• Practical understanding of digital marketing strategies including SEO (e.g. keyword research on-page optimization) PPC social media advertising and email marketing (e.g. segmentation A/B testing).

• Strong written and verbal communication skills with a track record of influencing and collaborating with cross-functional teams (e.g. product sales creative and digital teams).

• Experience in managing relationships with external agencies and partners to ensure seamless campaign delivery.

• Familiarity with managing marketing budgets including purchase order (PO) processes cost tracking and ensuring campaigns stay within financial targets.

• Demonstrated ability to identify inefficiencies in campaign processes and implement scalable solutions to improve operational workflows.

• Experience in managing competing priorities in a fast-paced environment while maintaining attention to detail and meeting deadlines.

• Experience in navigating challenges such as shifting priorities resource constraints or tight deadlines while maintaining high performance.

Additional Information :

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Our benefits include:

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active colleague groups and networks promoting a positive supportive and collaborative work environment
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more
• Recognition for great work with global awards and kudos programs
• As an international company the chance to collaborate with teams around the world

The salary range for this role is $125000- $135000 based on experience. 

This role will automatically unpublish on 27th March

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job Informa Applicant Privacy Notice

Remote Work :

No

Employment Type :

Full-time