Director, Marketing and Specifications

Are you a strategic leader who understands how specifications drive revenue in the building products industry

At Formations Inc. we dont just distribute and manufacture surfacing solutions we shape how spaces are imagined and built across Canadas design and millwork industry. We shape how spaces are specified imagined and built across Canadas design and millwork industry. We are seeking an analytically driven Director of Marketing & Specifications to lead our specification strategy market positioning and commercial alignment to support our next phase of growth.

This leadership role ensures that specification development brand positioning competitive intelligence promotional investments and training infrastructure directly translate into measurable revenue and margin performance.

Location: Edmonton Alberta

Reports To: Vice President Business Development

Direct Reports: Manager Marketing; Manager Product Knowledge & Training (future); Manager Specifications

What Youll Be Doing:

Driving Alignment & Accountability

• Develop and execute a structured specifications strategy that increases pull-through demand across priority product categories
• Strengthen relationships within the Architect & Design community to ensure Formations is positioned early in the specification cycle
• Align specification efforts with sales execution to convert specified projects into realized revenue
• Oversee CEU programming Lunch & Learns trade engagement and technical education initiatives that build credibility and preference
• Monitor specification trends project pipelines and influence channels to anticipate market shifts
• Oversee annual promotional investment planning including trade shows digital initiatives A&D engagement and events
• Coordinate cross-functional alignment between Marketing Sales Branch Operations and Supply Chain to support project realization
• Establish KPI frameworks that connect specification activity to measurable revenue performance

Competitive Intelligence & Market Development

• Monitor customer shifts specification trends and industry developments to guide strategic responses
• Conduct structured competitor pricing research and market share analysis
• Lead research into new markets including geographic expansion product applications and industry verticals
• Identify opportunity gaps and competitive advantages and translate them into actionable initiatives

Leading People

• Lead coach and develop a multi-functional marketing and specifications team
• Oversee hiring performance management succession planning and compensation recommendations for direct reports
• Ensure structured onboarding and product knowledge programs support technical credibility with the design community
• Establish accountability frameworks and succession planning within the department
• Foster a culture of accountability collaboration and measurable results

In an Average Week You Might

• Start Monday reviewing marketing and Specifications KPIs to assess performance identifying gaps and setting corrective direction
• Meet with senior leadership to provide updates on specification performance competitive risks and growth opportunities
• Approve marketing materials campaign strategies website updates and event plans to ensure brand consistency and commercial effectiveness
• Lead department meetings to monitor initiative progress reinforce accountability to KPIs and remove execution barriers
• Review and approve presentation content for CEUs Lunch and Learns and trade engagement initiatives to ensure technical accuracy brand consistency and strategic alignment
• Wrap up the week by approving the schedules for Lunch & Learns; CEUs trade show/tabletop events across the Branch locations.

What You Bring

• Proven experience leading marketing and specification strategy in a B2B distribution manufacturing or building products environment
• Strong understanding of specification-driven sales cycles and the Architect & Design community
• Experience analyzing pricing positioning and competitive advantage within specified product categories
• Experience managing multi-functional teams and developing leadership capability
• Demonstrated ability to align marketing investment with measurable business outcomes
• Excellent strategic thinking analytical capability and executive communication skills
• A balance of big-picture vision and disciplined operational follow-through

Bonus Points

• Experience in building materials surfacing architectural products or interior finish industries
• Strong understanding of Western Canadian market dynamics and A&D influence channels
• Experience building structured training infrastructure tied to commercial performance
• Background in scaling marketing functions during periods of business expansion

Why Join Us

• Be part of a forward-thinking company committed to long-term growth
• Work in a high-performance team-oriented environment grounded in our core values of Citizenship Tenacity and Resourcefulness
• Opportunities for advancement and meaningful impact within a growing organization
• Competitive compensation package
• 100% company-sponsored health and dental benefits
• A generous flexible benefits program including:
  • Health Spending Account (HSA)
  • Personal Spending Account (PSA)
  • RRSP contributions

As part of our selection process shortlisted candidates will be invited to complete a TRAITS Assessment. Participation in this assessment is mandatory to be considered for the role.

We look forward to reviewing your application.

#INDHP

Required Experience:

Director