Product Marketing Manager

The Product Marketing Manager will own the positioning messaging and go-to-market strategy for two of Assents most strategic solution areas.

This role is responsible for defining how Assent competes and wins in markets shaped by increasing regulatory pressure supply chain risk and global trade complexity.

In addition this role will own the coordination and operationalization of Assents win-loss program leveraging AI-powered insights and market intelligence to ensure feedback directly informs product strategy positioning and revenue execution.

This is a strategic and execution-focused role. You are expected to translate complex regulatory concepts into clear market narratives while driving cross-functional alignment that impacts pipeline and win-rate performance.

What Youll Do

Solution Positioning & Messaging Ownership

• Own and evolve positioning and messaging for Responsible Sourcing and Trade Compliance solutions

• Translate complex regulatory requirements (e.g. forced labor due diligence import/export controls) into clear differentiated value propositions

• Develop persona-specific messaging aligned to compliance supply chain procurement and executive stakeholders

• Ensure consistency of solution narratives across all customer-facing and revenue-facing materials

Go-to-Market Strategy & Execution

• Lead go-to-market planning for new capabilities regulatory updates and solution expansions

• Partner with Product Management to align roadmap priorities with market needs and competitive pressures

• Collaborate with Demand Generation and Content teams to activate messaging across campaigns and channels

• Support strategic deals where positioning clarity is critical to advancing or closing opportunities

AI Operational Excellence

• Operationalize AI as a core capability across product marketing workflows insights generation and go-to-market execution

• Own and optimize the use of AI-powered tools across win-loss analysis competitive intelligence and market research to increase speed depth and accuracy of insights

• Identify opportunities to embed AI into messaging development persona research and content creation to improve scalability and consistency

• Partner with cross-functional teams to ensure AI-driven insights are translated into actionable strategies that influence product direction positioning and revenue execution

Sales Enablement & Revenue Support

• Develop and maintain core enablement assets including pitch decks battlecards talk tracks and demo narratives

• Equip Sales BDRs and Customer Success teams with clear articulation of solution value and differentiation

• Deliver training and enablement sessions to improve field readiness and confidence

• Continuously refine materials based on deal feedback and competitive dynamics

Win-Loss Program Ownership

• Own the structure coordination and continuous improvement of Assents win-loss program

• Manage Assents AI-powered win-loss tools and vendor relationships

• Conduct and synthesize win/loss interviews to identify buying drivers competitive patterns and deal dynamics

• Translate insights into actionable recommendations for Product Sales and Marketing

• Establish reporting frameworks and regularly deliver insights to leadership

Market & Competitive Intelligence

• Monitor regulatory shifts market trends and competitive positioning in responsible sourcing and trade compliance

• Manage Assents AI-powered competitive tools and vendor relationships

• Develop competitive intelligence assets to support sales strategy and positioning refinement

• Act as the internal subject matter expert for your solution areas

• Contribute to category narrative development and thought leadership initiatives

Qualifications :

• 58 years of experience in product marketing product management or related GTM roles within B2B SaaS

• Proven experience owning positioning messaging and go-to-market strategy for complex or technical solutions

• Experience supporting enterprise or complex B2B sales cycles

• Strong ability to translate complex concepts into clear compelling narratives

• Experience building or contributing to win-loss analysis programs and translating insights into action

• Strong cross-functional leadership and stakeholder management skills

• Analytical mindset with the ability to synthesize qualitative and quantitative inputs

Additional Information :

At Assent we are uniquely positioned to make meaningful impactful changes in the world around us. If you believe in doing work that matters we want you to join our team.

Life at Assent

• Wellness: We believe that you and your familys well being is important. As a result we offer vacation time that increases with tenure comprehensive benefits packages (details vary by country) life leave days and more.

• Financial Benefits: Its not all about the money well its a little about the money. We understand that financial health is important and we offer a competitive base salary a corporate bonus program retirement savings options and more.

• Life at Assent: There is purpose beyond your work. We provide our team members with volunteer days flexible work options and opportunities to get involved in corporate giving initiatives.

• Lifelong Learning: At Assent curiosity is not only valued but encouraged. You will receive professional development days that are available to you the day you start.

• Work The Way That Works for You: Your work and life should be balanced in a way that is purposeful for you. We offer flexible working environments for our team. Choose a space that meets your unique needs.

At Assent we are committed to growing and sustaining an environment where our team members feel included valued and heard. Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs).

Our commitment to diversity equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences and fostering a culture of belonging where all team members are included treated with dignity and respect promoted on their merits and placed in positions to contribute to business success.

If you require assistance or accommodation throughout any part of the interview and selection process please contact and we will be happy to help.  

We use AI to support parts of our recruitment process such as note-taking and initial shortlisting based on job-related qualifications. AI does not make hiring decisions. All candidates will speak with a real person and final decisions are always made by our recruitment team.

Remote Work :

No

Employment Type :

Full-time