Business Marketing Senior Specialist

At AlixPartners we solve the most complex and critical challenges by moving quickly from analysis to action when it really matters; creating value that has a lasting impact on companies their people and the communities they understanding respecting and honoring the needs of our employees clients and communities AlixPartners actively promotes an inclusive environment. We strongly believe in the value that diversity brings to our experiences and are committed to the perpetual enhancements of initiatives policies and practices. We hold ourselves accountable by providing the space for authenticity growth and equity for everyone.

AlixPartners has embraced a hybrid work model to provide flexibility and support our employees work-life integration. Our hybrid model combines a mix of in-person at an AlixPartners office on Tuesday Wednesday & Thursday with remote working options for Monday and Friday.

Location: New York NY. (hybrid)

What youll do

In this highly interactive role within the AlixPartners Corporate Services team you will develop and deliver marketing programs that strengthen the Firms brand and generate measurable pipeline growth for assigned practices. You will serve as a trusted marketing partner to practice leaders translating business objectives into targeted sophisticated marketing initiatives with global scalability.

Success in this role means increasing awareness deepening client relationships and contributing directly to practice-level business development outcomes through disciplined campaign strategy and execution.

The Business Marketing Senior Specialist is a full-time role which reports to a Business Marketing Director and collaborates extensively across the Business Marketing function and Firm leadership. Paid relocation is not available for this position.

• Own and execute integrated marketing programs for assigned practices aligning campaign strategy to pipeline growth objectives and Firm priorities.
• Support the Firms corporate brand and marketing strategy by championing its adoption in the sector / practice e.g. global thought-leadership themes and assets brand guidelines and assets.
• Partner with the Marketing Director to set campaign strategy and design end-to-end integrated programs that expand the practice franchise through proactive outreach and audience engagement lead nurturing and follow up.
• Plan and execute high-impact events (small dinners webinars roundtables hospitality programs) including associated tasks (audience targeting invitation coordination venue booking vendor liaison post-event follow-up etc.) to ensure seamless delivery and measurable ROI.
• Manage campaign budgets within assigned scope tracking performance metrics and optimizing resource allocation to maximize impact.
• Manage awards submission processes for publications such as but not limited to Lexology Global Investigations Review Global Arbitration Review Chambers and others.
• Develop and refine campaign messaging pillars ensuring alignment with brand standards and strategic objectives. Act as a point of contact for shared marketing services and external vendors where appropriate to ensure execution.
• Curate content on the practices web pages ensuring that it is up-to-date and regularly refreshed.
• Manage list builds for programs coordinating post-program follow-up and reporting on program success.
• Partner with sales enablement to ensure marketing collateral targeting lists and engagement strategies are current data-informed and strategically aligned.
• Partner with the Business Intelligence team to analyze and capture relevant market trends competitor marketing strategies and buyer behavior and translating these into the Firms marketing campaign strategy messaging and targeting.
• Liaise with regional marketing teams marketing specialists and subject matter experts in digital content events and media relations to leverage and contribute to the Firms best practice in campaign planning and execution to ensure consistent and scalable marketing programs across geographic markets.
• Assist with project management duties such as: collecting and pursuing action points from meetings with business partners ensuring that nothing falls through the cracks and that the project stays on track.
• Actively contribute to the evolution of the Firms marketing approach bringing forward ideas insights and best practices that strengthen overall capability.
• Additional responsibilities as identified. This description is not designed to encompass a comprehensive listing of required activities duties or responsibilities.

What youll need

• Minimum three (3) years of work experience in the marketing and communications space and an interest in campaign and project management.
• Bachelors degree in Marketing Communications Business Analytics Project Management or related field.
• Knowledge of the essential B2B marketing toolkit including email marketing CRM lead tracking / scoring / qualification content creation website UX webinars podcasts video and collateral management.
• Evidence of having supported successful marketing campaigns using a combination of on-line and off-line channels.
• Experience managing and hosting events conferences webinars etc.
• Experience managing budgets timelines and multiple concurrent initiatives with sound judgment.
• Proactive and responsive; Excellent organizational skills with experience operating in time-sensitive ambiguous environments balancing competing priorities with sound judgment and discretion.
• Keen eye for differentiation. Ability to quickly study competitors keep abreast of the external market and recommend ideas that position AlixPartners with differentiation.
• Ability to translate analysis into clear insights and recommendations that inform decision-making.
• Experience identifying and driving process tool or system improvements to enhance efficiency quality or scalability.
• Excellent written and verbal communication skills in English with the ability to deliver clear concise and executive-ready messaging.
• Proficiency with Microsoft Word PowerPoint and Excel. Adobe Creative Suite Canva and a plus.
• Willingness to work outside of normal U.S. business hours and as unique projects/needs arise.
• Must be able to be physically able to sit/stand at a computer and work in front of a computer screen for significant portions of the workday.
• Must become familiar with and promote and abide by our Core Values as defined by the AlixPartnersCode of Conduct and foster an inclusive environment with people at all levels of an organization.

MUST BE CURRENTLY AUTHORIZED TO WORK IN THE UNITED STATES. NO VISA OR IMMIGRATION SPONSORSHIP FOR THIS ROLE NOW OR IN THE FUTURE. (e.g. H-1B STEM OPT TN etc.)

firm offers a comprehensive benefits program including health vision dental disability 401K tuition reimbursement identity theft protection and mental wellness support. Employees will also receive a generous paid leave policy including vacation/personal time starting at 7.34 hours per pay period sick time up to 80 hours annually parental leave and twelve holidays.

The hourly range for this role takes into account a number of factors and is between $48/hr. - $62/hr. with potential eligibility for an annual discretionary bonus.

AlixPartners is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to among other things race color religion sex sexual orientation gender identity national origin age status as a protected veteran or disability. AlixPartners is a proud Gold level award-winning Veteran Friendly Employer.

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