B2B Senior Demand Generation & ABM Marketing Manager, Enterprise
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
As a Demand Generation & ABM Marketer youll own the programs that turn our target accounts into qualified pipeline. Youll run acquisition nurture and accountbased initiatives that move prospects from first touch to opportunity.
This is a handson role built for someone whos comfortable in startup mode inside a large company. Youre just as happy writing copy building a campaign or pulling your own reports as you are planning the program. You know how to move fast with lean resources while still navigating the processes and stakeholders that come with a global organization.
Own and optimize demand generation programs across digital channels to drive qualified enterprise pipeline
Build and run alwayson and campaignbased ABM programs aligned to priority account lists and sales territories
Partner closely with Sales and BDRs on audience targeting messaging and followup plays to maximize conversion from lead to meeting to opportunity
Write or adapt core campaign assets when needed (emails ads landing page briefs) collaborating with content and design when available
Collaborate with Product Marketing and RevOps to align campaigns with positioning guidelines and our gotomarket strategy
Work with RevOps to define success metrics review performance and turn insights into program improvements
Balance speed with structure moving fast while keeping stakeholders aligned and programs unblocked
Qualifications :
5 years of experience in B2B SaaS demand generation growth marketing or performance marketing
You have deep hands-on expertise running acquisition and lifecycle programs across digital channels to drive qualified pipeline
You are experienced in ABM and building measurable pipeline through multi-channel campaigns in partnership with Sales
You have proven ability to create and adapt core campaign assets yourself when needed (ad copy email sequences landing page briefs sales one-pagers)
You possess strong collaboration skills with experience working closely with sales product marketing and revenue operations teams
You are comfortable operating in a lean startup-like environment testing quickly moving from idea to launch fast and working without a large content or ops team behind you
You know how to navigate a large matrixed organization managing stakeholders aligning to guidelines and keeping programs moving through approvals
You are analytical and data-driven using funnel metrics and experimentation to inform decisions and optimize performance
At this time we are seeking NYbased candidates who will come to the office on an asneeded basis.
Additional Information :
We are Wixs Enterprise team. Were a new team focused on becoming the go-to solution for large companies looking to maximize their potential online. Through a combination of forward-thinking design language and a smart savvy tone of voice were pushing the boundaries of what it means to market SaaS products. The groundwork has been laid and were ready to take off.
Expected base compensation salary range $125000 - $ 135000. In addition to base pay you will receive company RSUs as part of the compensation package.
Final package may vary and will be determined by various factors including location the role is expected to be performed shift candidate profile and ideal qualifications.
For U.S. employees this role is currently eligible for a benefit package that includes competitive medical dental and vision insurance a retirement savings plan wellness benefits travel expenses and subsidized lunch no matter where you live.
Other benefits vary from country to country. Youll get a detailed offer at the final stages of the hiring process though salary expectations may be discussed earlier in the process.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- SAAS
- Customer Service
- Cloud
- Healthcare
- Account Management
- CRM
- Salesforce
- Infrastructure
- Client Relationships
- New Customers
- Territory
- Trade shows
- Sales Goals
- Sales Process
- Analytics
About Company
Wix is a leading global software platform for small businesses to operate online with millions of registered users in 190 countries. Wix was founded on the belief that the Internet should be accessible to everyone to develop, create and contribute. Through free and premium subscriptio ... View more
