Field Marketing Manager

Come join NRPs A team! Weve been recognized as a Top Workplace because we promote a culture where our team can build long-term careers and connections. As we grow as a company our goal is that you will grow in your career.

NRP has been recognized with several industry awards including Top Workplaces; Best and Brightest Companies to Work For; and National Apartment Associations Best Places to Work.

We value our employees by offering a competitive benefit package including:

• Commission and bonus opportunities

• Paid vacation and sick leave

• 11 Paid holidays

• Paid maternity & parental bonding leave

• Short & long term disability

• Medical/Dental/Vision/Life Insurance

• 401(k) Match

• Training certification & growth opportunities

• Employee referral & recognition programs

Since its founding in 1994 NRP has been dedicated to building quality homes for our residents regardless of income. The NRP Group is a full-service multifamily developer general contractor and property manager with assets and operations reaching an expanding range of markets nationwide. For additional information please visit .

We are seeking a dynamic results-driven Field Marketing Manager to support our diverse portfolio of multifamily communities across the Dallas/Fort Worth market including market-rate workforce and affordable properties. The Field Marketing Manager will plan execute and optimize comprehensive marketing initiatives that drive property visibility occupancy and brand awareness. This pivotal role will serve as the primary marketing strategist for assigned properties ensuring best-in-class marketing execution across all channels and touchpoints. This is a highly collaborative field-facing role requiring both strategic thinking and hands-on execution. This individual contributor role will report to the Director of Field Marketing part of a larger Field Marketing team across NRPs footprint.

Essential Functions Statement(s):

• Driving Results through Marketing Strategy and Execution

  • Develop and execute multi-channel marketing campaigns including digital advertising print collateral signage photo shoots direct mail email marketing social media community outreach and on-site events to support leasing efforts.

  • Leverage market research to drive localized marketing strategies that align with overarching brand goals and leasing objectives

  • Collaborate with Creative Services and Field Marketing Director for overall creative direction with agency partners including naming and branding elements of each property

  • Manage media spend for assigned properties optimizing budget allocation for paid media (search display social listing sites) to maximize ROI and increase qualified leads with digital agency partners

  • Collaborate with property management leadership and onsite teams to supporting marketing and leasing goals to distinguish each property from local competitors.

  • Ensure brand consistency across all marketing channels with overall messaging design tone to support leasing goals

  • Plan coordinate and execute property milestone events in partnership with corporate communications designed to increase awareness and support leasing goals.

  • Cultivate relationships with local partners vendors and community organizations to amplify property exposure and strategic outreach in partnership with property management.

• Analytics & Reporting

  • Track campaign performance and media spend analyze marketing metrics and prepare regular reports for internal and external stakeholders.

  • Provide actionable insights and recommendations that drive optimization of campaigns and improve overall marketing performance.

  • Maintain accurate performance dashboards and document results (traffic leads conversion metrics event ROI etc.).

• Special Projects Participates in special projects and initiatives as identified for the Marketing team such as Property Management or Corporate event activities.

• In market travel up to 50% - Consisting of supporting timely on-site reporting marketing activities such as market comp research photo shoots and supporting groundbreaking or grand opening events.

SKILLS & ABILITIES

• Education: College degree in liberal arts marketing management business or real estate required.

• Experience: 3 - 5 years of experience in progression of marketing jobs.

• 3 years of marketing experience in multi-family residential business or related industry with responsibility for digital media planning advertising reporting outreach sales process design and execution event execution and other core regional marketing activities.

• Experience in managing marketing planning and activation from start to finish.

• Part of a large collaborative marketing team while operating as an individual contributor

• Must have direct experience in exceeding sales expectations in various business environments new developments property turn-arounds various property lifecycle stages; with Class A property experience a major plus.

• Operations assignments in a residential multi-family a plus (Leasing Manager Property Manager Regional Manager etc.).

Technical Skills:

• Excellent written and verbal communication skills

• Strong project management and organizational skills

• Creative problem-solving and critical thinking skills

• Strong demonstrated knowledge of multi-channel marketing strategies including digital marketing tactics

• Ability to strategize and overcome challenges

• Advanced user of Excel and PPT

• Experience with various project management tools like

• Experience with various property management software packages is preferred.

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The NRP Group is committed to a policy of assuring that all employees and applicants for employment are recruited hired assigned placed transferred demoted laid off terminated paid trained and generally treated during employment on the basis of qualifications and merit; without discriminationdue tocolor race religion sex (including pregnancy or marital status) sexual orientation gender identity and expression age national origin ancestry veteran status military status disability genetic information citizenship or any other classification or activity protected by federal state and local law and ordinances.