Marketing Coordinator Demand Generation, DX
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Job Location:
Salt Lake, UT - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Department:
Job Summary
Overview
About DX
DX has grown from a bootstrapped startup into a category-defining company with a customer base that spans some of the most sophisticated engineering organizations in the world. We recently closed on our acquisition by Atlassian which means more resources behind our mission faster product innovation and an even bigger impact for the teams who rely on us.
Responsibilities
About the role
Were looking for a Marketing Coordinator to support our demand generation programs at DX. This is a roll-up-your-sleeves role: youll be deep in the tools the data and the details that make campaigns work.
Youll help execute campaigns across paid ads email SEO and our website sometimes on well-defined projects and other times on messy ambiguous ones that need to be figured out from scratch. Some days youll be building lists or cleaning data; other days youll be drafting copy QAing landing pages or digging through metrics to see whats working.
This role is ideal for someone early in their career (around 13 years of experience) who isnt afraid of hairy problems or unglamorous work and who wants to master the fundamentals of B2B demand generation by doing the real hands-on work behind the scenes.
This role is expected to be in the office four days a week with an optional work from home day on Thursdays. DXs office is located in downtown Salt Lake City and we provide parking passes for all in-office employees.
Responsibilities
This is a wide-ranging role and what you work on will shift based on team needs. Below is a list of example projects and tasks you might take on.
Paid campaign analysis and management:
Support the setup QA and ongoing management of paid campaigns across Google LinkedIn and other platforms
Edit and iterate on ad copy; help coordinate creative tests and new angles to try
Pull performance data keep dashboards up to date and surface patterns or issues to the team even when the data is messy or incomplete
Email programs:
Build and maintain prospect lists including the unglamorous parts: cleaning data de-duplicating records and fixing issues in our CRM
Draft email copy and sequences based on briefs from demand generation managers
Assist with scheduling QA and deployment of nurture outbound and lifecycle campaigns
Monitor performance (opens clicks replies unsubscribes) and flag problems early even if it means digging through logs or spreadsheets
Content and website optimization:
Coordinate publishing of SEO-optimized content in our CMS including formatting internal links and on-page details
Assist with setting up and monitoring A/B tests on landing pages forms and conversion paths
Support experimental programs (e.g. ABM direct mail) with list building asset coordination vendor wrangling and follow-up tracking
Qualifications
How you work
If you see yourself in the list below wed love to hear from you.
Empathetic low ego and a humble team player
Ambitious self-motivated and persistent with a growth mindset
Strong writer with attention to detail and analytical thinking
Quickly picks up new tools platforms and technical concepts
Comfortable working with data and drawing insights from metrics
Excited to experiment and learn new marketing approaches
1-3 years of experience in marketing or related analytical role
Has a track record of excellence in previous roles
Bonus points for:
Familiarity with paid advertising platforms (Google Ads LinkedIn etc.)
Experience with email marketing or CRM platforms
Understanding of marketing analytics and tracking
Knowledge of SEO content marketing or business development best practices
Experience marketing to technical or B2B audiences
Basic understanding of marketing automation and workflows
Any exposure to martech tools
What youre looking for
Youre looking for a role where you can:
Be part of a passionate driven and welcoming team
Have a measurable impact on a companys success
Challenge yourself and accelerate your career trajectory
Ownership of your work without micromanagement
Level up your skills across multiple demand generation channels
Learn from experienced marketers in a fast-growing environment
Compensation
At Atlassian we strive to design equitable explainable and competitive compensation programs. To support this goal the baseline of our range is higher than that of the typical market range but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidates skills expertise or experience.
In the United States we have three geographic pay zones. For this role our current base pay ranges for new hires in each zone are:
Zone A: USD 153000 - USD 199750
Zone B: USD 137700 - USD 179775
Zone C: USD 127800 - USD 166850
This role may also be eligible for benefits bonuses commissions and equity.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you your family and to help you engage with your local community. Our offerings include health and wellbeing resources paid volunteer days and so much more. To learn more visit Atlassian At Atlassian were motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone possible together. We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyones perspectives and experience we never discriminate based on race religion national origin gender identity or expression sexual orientation age or marital veteran or disability status. All your information will be kept confidential according to EEO guidelines. To provide you the best experience we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them. To learn more about our culture and hiring process visit Experience: IC
Key Skills
- Graphic Design
- Marketing
- MailChimp
- Microsoft Publisher
- Adobe Creative Suite
- Constant Contact
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Adobe Illustrator
- Wordpress
- Adobe Indesign
About Company
Atlassian's team collaboration software like Jira, Confluence and Trello help teams organize, discuss, and complete shared work.
