Group Brand Manager Aqura SG

Dr Reddy's Laboratories Limited

Job Location:

Hyderabad - India

Monthly Salary: Not Disclosed

Posted on: 12 hours ago

Vacancies: 1 Vacancy

Job Summary

We are seeking a dynamic and experienced Develop and execute comprehensive omnichannel activation plans with a digital-first approach ensuring alignment with organizational strategy. Drive insights team education and cross-functional collaboration while managing performance tools and service providers to optimize outcomes.

Roles & Responsibilities

You will be responsible for developing and executing omnichannel activation plans with a digital-first promotional approach for HCPs and Mega Brands.
You will be responsible for analyzing insights from campaign results and identifying improvement strategies for better outcomes.
You will be responsible for researching HCP content consumption behaviour and proposing cost-effective tools for inclusion in OCM scope.
You will be responsible for transforming requirements into actionable plans and managing service providers to implement them.
You will be responsible for educating teams on KPIs targets and approaches related to the digital strategy.
You will be responsible for collaborating with cross-functional teams including Marketing Sales Finance IT and others to drive the digital agenda.
You will be responsible for evaluating talent managing performance and identifying team development needs to ensure annual performance results.
You will be responsible for adhering to corporate performance management processes and supporting evolving team members.

Qualifications :

Educational Qualification

Graduate degree preferably in Math or IT

Minimum Work Experience

8 years overall experience

Skills & Attributes & Critical Exposures Functional Skills

Digital savvy
Excellent analytical skills
Presentation skills
Very strong communication skills
Team player
People management

Resident Skills

Business Acumen
Storytelling
Market Intelligence
Data Analysis

Behavioural Skills

Adaptability to manage dynamic challenges effectively.
Collaboration and teamwork to achieve shared objectives.
Clear and impactful communication to build strong relationships.

Critical Exposures

Experience as Digital P&L ownership in pharma / Non-pharma (FMCG Banking Consumer Health) industry is desired.
Exposure to a comprehensive digital media strategy (specific focus on generating more leads leveraging more digital channels etc) is preferred.
Experience in marketing analytics and Digital content creation plus Inbound and Outbound marketing experience is desired

Additional Information :

Benefits Offered

At Dr. Reddys we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddys are on par with the best industry standards. They include among other things and other essential equipment joining & relocation support family support (Maternity & Paternity benefits) learning and development opportunities medical coverage for yourself and your family life coverage for yourself.

Our Work Culture

Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.

For more details please visit our career website at Work :

Employment Type :

Full-time

Job SummaryWe are seeking a dynamic and experienced Develop and execute comprehensive omnichannel activation plans with a digital-first approach ensuring alignment with organizational strategy. Drive insights team education and cross-functional collaboration while managing performance tools and serv...