Senior Director of eCommerce (Europe)
Share
Job Location:
Monthly Salary:
Posted on:
Vacancies:
Job Summary
About Ruggable:
Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles California with an extraordinary track record of high profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design thats disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that dont compromise on function. If youre passionate about consumer products e-commerce and high-growth start-ups keep reading!
Job Summary:
We are seeking a Senior Director of Ecommerce Europe who will own the end-to-end digital business leading strategy execution and optimization across all DTC eCommerce channels (UK Germany France and expansion markets). Reporting directly to the GM of Europe you will drive profitable growth improve customer experience and advance site operations while aligning with our sustainable made-to-order manufacturing addition you will be a key leader on our Global Digital team. You will ensure two-way knowledge transferapplying global learnings to the European market sharing local insights to uplift other regions and actively shaping the global digital roadmap.
What Youll Do:
Commercial Strategy & P&L Management
- Develop and execute the digital strategy for Ruggable UK / EU storefronts focusing on growth profitability and customer LTV
- Oversee site analytics and KPI tracking developing dashboards to monitor traffic conversion AOV CAC ROAS retention and contribution margin
- Define and execute the European commercial calendar balancing global brand moments with critical local retail peaks (e.g. Boxing Day Summer Sales)
- Support international expansion and multi-channel strategy as Ruggable explores new markets and potential marketplaces while maintaining DTC leadership
Site Experience Localization & Merchandising
- Own site merchandising site content operations and E2E user experience ensuring alignment with brand positioning and operational capabilities
- Manage site content strategy working cross-functionally with Creative Brand and Product teams to deliver engaging product storytelling and launches
- Drive site localization strategy ensuring language currency and payment methods are optimized to build trust and conversion in specific local markets
- Drive site testing and personalization strategies to improve conversion rates and drive revenue per visitor
- Act as the primary bridge between Europe and US HQ Product/Tech teams advocating for regional roadmap requirements and technical resources that drive conversion and create a more localized consumer experience
Operational Alignment & Team Leadership
- Partner with Marketing to align paid media email/SMS and affiliate strategies with site objectives and customer journey optimization
- Align with Europe Operations and Planning to manage site inventory visibility and lead-time communication(including cross-border complexities) supporting the made-to-order promise and customer transparency
- Build develop and mentor a high-performing eCommerce team fostering a culture of accountability customer obsession and continuous improvement
What Youll Need to Have:
Required:
- 10 years in eCommerce leadership ideally within digitally native consumer brands
- 2 years of specific experience managing a pan-European strategy or multi-country storefronts
- Proven track record of growing a DTC business while balancing customer experience and operational efficiency
- Strong command of site analytics A/B testing frameworks and performance metrics
- Experience with Shopify Plus (or similar platforms) GA4 and digital product management
- Collaborative leader who can partner across Growth Marketing Creative Product Development and Operations teams
- Customer-first mindset with a data-driven approach to decision-making
- Strong working knowledge of European data privacy regulations (GDPR ePrivacy Directive) and their practical impact on digital marketing and site technology
- Comfortable in a fast-paced growth-stage environment with a test-and-learn culture
Preferred:
- Fluency in German or French
- Background in home lifestyle or fashion brands
- Experience working for a US-based company with international storefronts
At Ruggable we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.
If you are based in California we encourage you to read this important information for California residents linked here.
To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.
Required Experience:
Exec
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
The original washable rug is still the best. Ruggable rugs are machine washable and stain resistant. Great for homes with kids and pets. Free shipping!
