Marketing Auditor Marketing & Sales Process Auditor

Noida - India

Monthly Salary: Not Disclosed

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Job Summary

Job description:

Marketing Auditor / Marketing & Sales Process Auditor

Location: Noida
Department: Marketing / Sales Excellence / Internal Audit
Reporting To: Head – Marketing / Head – Sales / Internal Audit
Employment Type: Full-time
Experience Required: 5 years

Role Summary

The Marketing Auditor will independently lead and execute structured audits of end-to-end marketing and sales processes. The role focuses on auditing governance frameworks SOP adherence CRM and automation systems lead-to-closure workflows data integrity compliance controls and ROI performance. The incumbent will identify risks control gaps inefficiencies and non-compliance areas and present detailed audit findings with corrective action plans to senior management.

Core Auditing Responsibilities

Marketing Process Audits

Conduct periodic audits of marketing strategies annual plans campaign execution budgets and performance tracking.
Audit key marketing workflows including campaign planning approvals content governance lead capture routing scoring nurturing and sales handover.
Verify adherence to defined SOPs approval hierarchies and internal control mechanisms.

Sales Process Audits

Audit the complete sales lifecycle from enquiry to closure (qualification opportunity stages proposals negotiation win/loss documentation).
Assess compliance with defined sales SOPs SLAs follow-up cadence and pipeline governance standards.
Identify leakages process deviations and revenue-impacting gaps.

CRM & Systems Audits

Audit CRM and marketing automation systems for data accuracy completeness and usage discipline.
Review pipeline data conversion ratios TATs SLA adherence activity logs and opportunity tracking for compliance and performance gaps.
Evaluate tool integration (CRM automation analytics) against documented processes and reporting frameworks.

Data Integrity & Control Audits

Audit campaign metadata lead source tagging customer/contact records opportunity fields pricing approvals discount controls and documentation standards.
Assess governance mechanisms around pricing offer communication and customer engagement templates.
Identify risks related to data quality misrouted leads poor follow-ups and unauthorized commercial decisions.

Risk Assessment & Reporting

Conduct interviews and workshops to compare “as-is” practices against documented policies and procedures.
Perform root-cause analysis and risk assessment for identified audit observations.
Prepare structured audit reports outlining findings risk impact compliance gaps and prioritized recommendations.
Present audit outcomes to leadership align on corrective action plans and monitor implementation and re-audit progress.

Continuous Improvement & Compliance Monitoring

Support creation and enhancement of SOPs audit checklists governance dashboards and compliance trackers.
Periodically benchmark internal marketing and sales processes against industry best practices.
Ensure ongoing audit readiness and process standardization across teams.

Required Skills & Competencies

Strong expertise in auditing marketing and sales processes internal controls and governance frameworks.
Deep understanding of B2B/B2C marketing funnels sales cycles and performance metrics.
Experience in internal audit process audit quality management or process excellence (Six Sigma/ISO preferred).
Hands-on exposure to CRM platforms and marketing automation tools.
Strong analytical and data interpretation skills with ability to detect risks and control gaps.
Excellent audit documentation report writing and presentation skills.
Ability to work independently maintain integrity and drive closure of audit findings with stakeholders.

Qualifications

Graduate in Marketing Business Administration Commerce or related field.
MBA/PGDM in Marketing or Operations preferred.
4–8 years of experience in marketing operations sales operations internal audit or process excellence roles.
Certifications such as CIA Six Sigma ISO or related audit/process certifications are an added advantage

Job description:Marketing Auditor / Marketing & Sales Process AuditorLocation: NoidaDepartment: Marketing / Sales Excellence / Internal AuditReporting To: Head – Marketing / Head – Sales / Internal AuditEmployment Type: Full-timeExperience Required: 5 yearsRole SummaryThe Marketing Auditor will inde...