Marketing Analytics & Trends Specialist
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Job Location:
Monthly Salary:
Posted on:
22 hours ago
Vacancies:
1 Vacancy
Job Summary
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way youd like where youll be supported and inspired bya collaborative community of colleagues around the world and where youll be able to reimagine whats possible. Join us and help the worlds leading organizationsunlock the value of technology and build a more sustainable more inclusive world.
Job Description
What will you be doing
As a Thought Leadership Development Analyst you will be responsible for creating impactful data-driven content that positions the organization as an industry leader. Your role combines analytics storytelling and strategic thinking to deliver insights that inspire action and strengthen client relationships.
You will work across multiple data sourcesinternal and externalto uncover trends craft compelling narratives and develop materials such as presentations white papers and executive briefs. This position requires a balance of big-picture vision and detail-oriented analysis transforming complex data into actionable insights that resonate with business priorities.
Key Responsibilities
- Blend analytical rigor with storytelling to produce insights that drive engagement and position the company as a trusted advisor.
- Identify emerging trends and client challenges to develop forward-looking narratives.
- Conduct primary and secondary research using market intelligence and internal data.
- Translate complex analysis into clear actionable insights tailored to specific industries or strategic initiatives.
- Create visually engaging content: presentations white papers and executive briefs.
- Measure the impact of thought leadership initiatives on client engagement and brand perception.
Core Competencies
- Curiosity: Passion for understanding trends and uncovering drivers of consumer behavior.
- Analytical Capability: Ability to break down complex problems connect data points and generate actionable solutions.
- Planning & Communication: Strong organizational skills and ability to deliver insights through compelling presentations and documents.
- Market Understanding: Familiarity with consumer and retail landscapes including macroeconomic trends.
Requirements
- Bachelors degree in Business Economics Statistics or Marketing; advanced degree is a plus.
- 3 years of experience in marketing analytics or market research (preferably in Consumer-Packaged Goods or related industries).
- Proficiency in advanced analytics reporting and visualization tools (Power BI Tableau).
- Strong communication and storytelling skills.
- High level of English (written and spoken).
- Knowledge of market dynamics and consumer/shopper behavior is preferred.
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Capgemini is an AI-powered global business and technology transformation partner delivering tangible business value. We imagine the future of organizations and make it real with AI technology and people. With our strong heritage of nearly 60 years we are a responsible and diverse group of 420000 team members in more than 50 countries. We deliver end-to-end services and solutions with our deep industry expertise and strong partner ecosystem leveraging our capabilities across strategy technology design engineering and business operations. The Group reported 2024 global revenues of 22.1 billion.
Make it real
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
A global leader in consulting, technology services and digital transformation, we offer an array of integrated services combining technology with deep sector expertise.
