The Position
OPSWAT is seeking an experienced and dynamic Field Marketing Manager to lead our field marketing efforts and drive business growth in Central Europe. The ideal candidate will be a strategic thinker with a strong background in field marketing and communications. The Field Marketing Manager will report to the VP of Global Events & Communications and collaborate closely with the Vice President of Sales for EMEA and the EMEA sales teams. You will also work closely with corporate marketing demand generation product marketing and regional sales and government teams along with our network of channel partners.
What You Will Be Doing
Field Marketing Alignment and Execution:
- Tradeshow and conferences across Central Europe
- Marketing investment appraisal and recommendation
- Submit event and field marketing content for social media
- Manage local marketing spend and processes adherence
Sales Alignment & Support:
- Assist OPSWAT sales teams with region-focused marketing activities such as webinars local collaboration and marketing material creation and localization
- Manage lead flow and follow-up reporting outcomes for all activities
Channel Partners
- Plan and manageregular partner webinars
- Assist with planning / leading partner summits
- Provide planning and program management support for joint marketing investments and programs
- Review and provide feedback on marketing plans and assist partners in executing plans
What We Need From You
- Bachelors degree or equivalent experience
- 5 years B2B technology field marketing experience
- Experience setting up and managing webinars and in-person events
- Experience executing outbound email marketing and social media campaigns
- Experience building marketing plans with channel partners and managing an MDF program
- Excellent time management skills and ability to work with remote teams with a high level of autonomy
- Self-motivation intellectual curiosity with a winning attitude agile take pride in exceeding sales goals
- Passion to continuously monitor success of marketing initiatives proactively engage with partners and stakeholders and implement new ideas to improve performance
- Ability to travel throughout EMEA as necessary
- Excellent speaking writing analytical and presentation skills
- Excellent PowerPoint Word and Excel skills
- Native or fluent German speaker based in Germany.
It Would Be Nice If You Had
- Hands-on experience working with a CRM system Hubspot and Salesforce are preferred
- Hands-on experience working with a PRM system Allbound is a plus
- Government channel and sales experience preferred
- 5 years B2B tech channel marketing and operations experience - cybersecurity and / or enterprise SaaS experience is a plus
Required Experience:
Manager
The PositionOPSWAT is seeking an experienced and dynamic Field Marketing Manager to lead our field marketing efforts and drive business growth in Central Europe. The ideal candidate will be a strategic thinker with a strong background in field marketing and communications. The Field Marketing Manage...
The Position
OPSWAT is seeking an experienced and dynamic Field Marketing Manager to lead our field marketing efforts and drive business growth in Central Europe. The ideal candidate will be a strategic thinker with a strong background in field marketing and communications. The Field Marketing Manager will report to the VP of Global Events & Communications and collaborate closely with the Vice President of Sales for EMEA and the EMEA sales teams. You will also work closely with corporate marketing demand generation product marketing and regional sales and government teams along with our network of channel partners.
What You Will Be Doing
Field Marketing Alignment and Execution:
- Tradeshow and conferences across Central Europe
- Marketing investment appraisal and recommendation
- Submit event and field marketing content for social media
- Manage local marketing spend and processes adherence
Sales Alignment & Support:
- Assist OPSWAT sales teams with region-focused marketing activities such as webinars local collaboration and marketing material creation and localization
- Manage lead flow and follow-up reporting outcomes for all activities
Channel Partners
- Plan and manageregular partner webinars
- Assist with planning / leading partner summits
- Provide planning and program management support for joint marketing investments and programs
- Review and provide feedback on marketing plans and assist partners in executing plans
What We Need From You
- Bachelors degree or equivalent experience
- 5 years B2B technology field marketing experience
- Experience setting up and managing webinars and in-person events
- Experience executing outbound email marketing and social media campaigns
- Experience building marketing plans with channel partners and managing an MDF program
- Excellent time management skills and ability to work with remote teams with a high level of autonomy
- Self-motivation intellectual curiosity with a winning attitude agile take pride in exceeding sales goals
- Passion to continuously monitor success of marketing initiatives proactively engage with partners and stakeholders and implement new ideas to improve performance
- Ability to travel throughout EMEA as necessary
- Excellent speaking writing analytical and presentation skills
- Excellent PowerPoint Word and Excel skills
- Native or fluent German speaker based in Germany.
It Would Be Nice If You Had
- Hands-on experience working with a CRM system Hubspot and Salesforce are preferred
- Hands-on experience working with a PRM system Allbound is a plus
- Government channel and sales experience preferred
- 5 years B2B tech channel marketing and operations experience - cybersecurity and / or enterprise SaaS experience is a plus
Required Experience:
Manager
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