Social Media Marketing Manager

The Social Media Marketing Manager drives organic and paid social media programs amplifying IGELs brand digital presence and engagement with IT buyers in enterprise B2B organizations across key platforms. This individual will play a key role in driving meaningful thought leadership in industry discussions and high-qualtiy campaign engagement through targeted paid media programs across key social platforms.

This hands-on role will be responsible for managing executing and optimizing programs across LinkedIn X (formerly Twitter) Facebook Instagram YouTube Vimeo podcasts and emerging channels. You will also guide the content strategy for social media programs in alignment with marketing objectives and corporate branding requiring collaboration with global internal and external stakeholders across marketing product field channel and executive teams.

Social Media & Thought Leadership

• Develop and execute B2B social media strategies to drive engagement brand awareness and demand

• Manage organic and paid campaigns across all social platforms including online audio and video and emerging channels

• Drive A/B testing of content offers messaging and creative and continuously track and measure results to implement campaign optimizations

• Provide insights into relevant topics trending in social media and recommend content for IGEL to be part of the conversation

• Assist in executive visibility initiatives including LinkedIn thought leadership ghostwriting and media content amplification

• Oversee real-time social media coverage for global events

• Report on social media program performance and provide insights to guide strategy

• Ensure brand consistency and compliance across social media channels and content assets

Content Amplification Organic & Paid Social

• Provide guidance on content that is most effective in social media by journey stage

• Optimize how content is leveraged in social media tactics such as LinkedIn sponsored content InMail Facebook/Instagram ads using audience segmentation and A/B testing

• Build awareness drive engagement and demand through organic and paid YouTube videos

• Support promotion of blogs product content and events through paid and organic channels

• Manage the internal advocacy platform leveraging gamification (challenges leaderboards rewards) to boost employee engagement in social media

• Provide training and track performance metrics to optimize advocacy efforts

Cross-Functional Collaboration

• Support corporate communications and acquisition campaigns working closely with all marketing teams product field sales and channel marketing

• Engage with executive leadership and represent their voice in social media content

• Stay ahead of trends emerging platforms and digital marketing best practices

Minimum Requirements:

• 5 years of B2B social media marketing experience SaaS or technology experience strongly preferred

• Strong LinkedIn B2B marketing and organic and paid content promotion expertise

• Experience working with X Facebook and Instagram

• Strong understanding of how to leverage social media and the various platforms through the buyer journey from thought leadership to demand generation

• Knowledge of targeting strategies for social media including ABM and retargeting

• Familiarity with online audio and video platforms and their role in the B2B digital marketing mix

• Experience with CMS platforms (WordPress HubSpot) and social media management tools (Hootsuite Sprinklr Sprout Social Buffer or similar)

• Proficiency in Google Analytics and CRM automation tools (Act-On HubSpot or Microsoft Dynamics preferred)

• Exceptional writing editing and storytelling skills for digital engagement

• Strong project management skills

• Strong attention to detail organization and ability to work independently

• Travel up to 20%

Preferred Qualifications:

• Demonstrated hands-on experience incorporating online audio and video channels into B2B digital marketing programs

• Familiarity with VDI DaaS cybersecurity or enterprise IT solutions

• Knowledge of content amplification and its impact on SEO performance

• Familiarity with ABM tools such as 6sense

• Health dental vision and prescription benefits (employee premiums covered by IGEL)
• 11 company-paid holidays per year
• 18-22 days of PTO per year (18 days in year 1 20 days starting in year 2 and 22 days after 5 years of service)
• Sick time of 10 days per year with rollover of unused days
• 401(k) plan with 100% company match
• Paid maternity and paternity leave
• Monthly home office allowance
• Remote working opportunities and flexible working times so you can combine your demanding work with your personal goals
• Employee Assistance Program (EAP) and Financial Wellness tool
• Company-paid life insurance policy long-term disability (LTD) and short-term disability (STD) coverage
• Wellbeing apps including Rightway Headspace and Wellhub
• Training and development opportunities to advance your career
• Presidents Club for the highest performing salespeople and overachievers
• An amazing culture powered by a workplace run on trust empowerment and feedback with a positive inspiring working atmosphere
• A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals together with you!