Content Specialist
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Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
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Job Summary
Were looking for a creative Content Specialist who sits comfortably at the intersection of research and accessibility someone who can transform complex medical information into clear trustworthy patient education without losing the depth that matters.
This isnt about surface-level blog posts. Youll create in-depth guides frameworks and answers to the real questions patients are asking content that establishes Genea as a trusted authority and empowers people to make informed decisions about their fertility care.
What Youll Do
Content Creation (80%)
- Write in-depth patient education across fertility treatments (IVF IUI ICSI) reproductive health conditions (PCOS endometriosis male factor infertility) and diverse fertility pathways
- Translate medical research and clinical information into accessible patient-friendly content
- Deliver across formats: website copy long-form articles medical article synopses social media and print collateral
- Ensure every piece is medically accurate evidence-based on-brand and properly sourced
Strategy & Optimisation (20%)
- Apply E-E-A-T principles to meet Googles quality standards for health content
- Implement best-practice SEO and structure content for maximum discoverability
- Contribute ideas to content strategy and emerging formats as you grow in the role
Qualifications :
About you
Essential
- 3-5 years of professional content writing experience based in Australia with full working rights
- Proven ability to translate complex or technical information into clear accessible language
- Strong research skills and genuine comfort with medical scientific or health content
- Portfolio showcasing educational long-form content
- Meticulous attention to detail and commitment to accuracy
Highly Desirable
- Science background or relevant tertiary coursework
- Solid understanding of SEO and content optimisation
- Familiarity with medical terminology clinical research and health literacy principles
- Experience using AI writing tools to streamline content without compromising quality
- Authentic interest in healthcare and education
Additional Information :
Working Environment
- Full-time role reporting to the Digital Marketing Manager
- Flexible work arrangements (office remote or hybridwhatever works best)
- Collaborative culture with direct access to medical experts for fact-checking and learning
- All content undergoes medical review by our clinical team so accuracy is a shared responsibility
- Fast-paced but supportive environment
We know its important to look after our staff so Genea offers a number of perks including;
- Glow - Our online recognition and rewards portal. Access discounts at over 350 retailers as well as accessing recipes fitness classes and mindfulness sessions
- Learning and development Ongoing opportunities for continuous education through Education Days internal development conference opportunities and companywide initiatives
- Certified Family Friendly workplace 2024/25
Genea is committed to providing a workplace that is diverse equitable and inclusive. It is important to us that our hiring process is accessible and open to all we welcome applications from Indigenous Australians people with disability people from diverse cultural and linguistic backgrounds mature age workers and LGBTIQA people.
Please contact our recruitment team () if we can help with any reasonable adjustments to enable you to participate in the job application process
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Compliance Management
- Information Management
- Proofreading
- Social Intelligence
- Content Quality
- Factual Information
- Video Packages
- Conduct Interviews
- Records Management
- Creative Content
- Editorials
- News Stories
- Newsgathering
- Content Reviews
About Company
World-Leading Fertility ServicesFor four decades, Genea has been at the forefront of fertility and reproductive technology. Our clinics are equipped with innovative technology and staffed by leading fertility specialists who are committed to delivering the highest success rates and be ... View more
