Senior SEM Specialist

Mumbai - India

Monthly Salary: Not Disclosed

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Job Summary

Forbes Advisor is an initiative for consumers under the Forbes Marketplace umbrella that provides journalist- and expert-written insights news and reviews on all things personal finance health business and everyday life decisions.

We do this by providing consumers with the knowledge and research they need to make informed decisions they can feel confident in so they can get back to doing the things they care about most. If youre looking for challenges and opportunities similar to those of a startup with the benefits of a seasoned and successful company then read on:

Responsibilities:

Help define performance marketing strategy across Forbes Advisor verticals.

Build execute and optimise performance marketing activities with direct responsibility for results

Maintain and monitor bidding strategies targeting settings budgets search terms and other important account metrics on existing and new categories.

Manage the creation of large keyword lists

Implement creative copy suggestions

Define campaign budgets align campaign goals and ensure search campaigns meet best practice principles.

Ensure campaigns deliver positive ROI to achieve desired results.

Continually expand and optimize paid keyword discovery.

Research and analyse competitor advertising links.

Qualifications :

Requirements:

4 Years proven SEM experience of successfully managing campaigns across Google and Bing.

In depth experience with smart bidding strategies tCPA and tROAS

Experience with website analytics tools (e.g Google Analytics NetInsight Omniture WebTrends).

Well-versed in performance marketing conversion and online audience acquisition.

Familiarity with A/B and multivariate experiments.

Understanding of reporting as per Campaign KPIs - Lead Generation CPL Conversion CPA.

Should possess excellent quantitative and analytical abilities with an affinity to work

on large datasets. And should be able to generate actionable insights from data analysis that translates to valuable marketing decisions.

Proven knowledge of website structure and design as well as marketing strategies and workflow models.

Comfortable with navigating ambiguity on new projects/markets and able to run seamless operations.

Excellent communication presentation and storytelling skills.

Excellent Excel skills.

Additional Information :

Perks:

Day off on the 3rd Friday of every month (one long weekend each month)
Monthly Wellness Reimbursement Program to promote health well-being
Monthly Office Commutation Reimbursement Program
Paid paternity and maternity leaves

Remote Work :

Yes

Employment Type :

Full-time

Forbes Advisor is an initiative for consumers under the Forbes Marketplace umbrella that provides journalist- and expert-written insights news and reviews on all things personal finance health business and everyday life decisions.We do this by providing consumers with the knowledge and research they...