Marketing Manager, Training

This role is based in our Phoenix Boulder or  Washington D.C. office.

Are you ready to take the next step in your marketing career Were seeking a Marketing Manager to drive awareness and demand for HDI and ICMIs training products. As the marketing lead of our professional training business youll drive the strategy and execution of integrated marketing campaigns that ignite actions from prospects drive online conversions generate qualified leads for our sales team and support in-person training at our annual events.

You will bring strategic marketing expertise combined with creative execution skills to meet training attendance and revenue goals while elevating our brand reputation. 

Why youll thrive here

Youre encouraged to be creative and experiment with innovative marketing approaches. Youll work with a close-knit collaborative team that loves our market and what we do. Our virtual on-demand and in-person training makes a direct impact on a persons career success and trajectory and it starts with your marketing campaigns.

Join our passionate team and make your mark on the service and support (HDI) and contact center (ICMI) industries by elevating how we connect with and engage our communities.

Responsibilities include: 

Strategy

• Partners with Senior Director Marketing to create a marketing strategy and integrated marketing plans to deliver key marketing and business objectives
• Discover and pilot emerging marketing channels and digital solutions across diverse platforms including social media (organic/paid) streaming TV search marketing digital advertising and referral programs. We value curiosity and eagerness to learn above existing expertise in every medium.
• Collaborate on event website optimization to create seamless customer journeys ensuring content is discoverable and engaging through strategic SEO and SEM implementation.
• Track engagement metrics and implement targeted strategies to re-engage previous participants and find new prospects.

Best practice/measuring performance/innovation & product development

• Develop and execute data-driven multi-channel marketing campaigns for our training products including SEM email social media and events
• Produce impactful marketing and sales materials that create demand and drive conversion from target audiences
• Collaborate with cross-functional teams including sales product and web development to enhance the prospects journey and experience on our websites
• Report on successes and learnings against KPIs including site traffic engagement conversions and more
• Grow and nurture target audiences through smart content marketing programs
• Identify opportunities to build brand awareness and extend reach for HDI and ICMI training through industry conferences partnerships and sponsorships

Qualifications :

• Minimum 5 years of experience in a marketing function or agency
• Demonstrable experience in Campaign Management forming and executing a strategy that raises awareness generates interest and desire and solicits action. 
• Experience in Brand Marketing establishing thought leadership credibility and authority.
• Building and maintaining relationships and understanding customer needs.
• Managing senior stakeholders and indirectly large complex customers.
• Stellar copy writing skills that ignites action
• Strong project management communication and organizational skills 
• History of Marketing KPI delivery
• Data Analytical Skills - review data and information draw conclusions and actionable takeaways.
• Familiarity with various marketing mediums (SEO/SEM/Social) to drive awareness and grow audience is a plus.
• Planning developing and executing go-to-market strategic marketing plans and accurate forecasting.
• Marketing Automation; use of Marketing technology/software platforms to streamline marketing efforts and make them more effective.
• Strong collaboration and communication skills; written verbal presentation
• Organized detail-oriented and able to manage multiple priorities at once
• Commerciality/Budget Management

Additional Information :

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Our benefits include:

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active colleague groups and networks promoting a positive supportive and collaborative work environment
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more
• Recognition for great work with global awards and kudos programs
• As an international company the chance to collaborate with teams around the world

The salary range for this role is $75000-$83500 based on experience. 

This posting will automatically expire on 03/9/2026.

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

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Remote Work :

No

Employment Type :

Full-time