National Account Manager

STRATEGIC BUSINESS PLANNING & EXECUTION

Implements short- and long-term strategies and activities that are consistent with RBNA objectives and standards.

Allocates resources to opportunities with the highest return on investment among strategically important customers.

Leads the business planning and budgeting process for assigned business areas.

Monitors market trends and provides relevant consumer and competitive insights to the Headquarters Insights Department.

Builds relationships with senior executives at each customers headquarters and with field-based personnel through business reviews aligning Red Bulls strategic objectives with those of the customer.

Coordinates and aligns internal Red Bull resources across all functional areas to achieve business objectives.

EXECUTE RED BULL STANDARDS

Shelf and Distribution Implements distribution of priority packages in line with RBNA recommendations and each retailers ACV targets. Ensures that all retailer planograms comply with Red Bull standards for product flow package assortment Fair Space Index and placement in the Strike Zone.

Pricing Proactively sells Red Bulls optimal pricing by leveraging best practices and available tools. Tailors sales presentations to address customer needs while achieving shared business objectives. Secures pricing and promotional programs that are consistent with Red Bulls internal guidelines.

Promotion Carries out the annual promotional calendar in alignment with RBNA objectives and customer volume and share targets. Persuasively presents Red Bull standards and price points in a way that aligns with customer priorities. Ensures all promotions are supported with effective point-of-sale materials and incremental displays.

Presence Adapts the sales approach to meet account-specific goals while establishing effective permanent displays. Assesses return on investment before recommending particular point-of-sale materials or customized solutions. Executes displays according to RBNA standards.

BUDGET PLANNING

Develops annual customer marketing agreements and manages associated funds for each retailer.

Consistently tracks and evaluates trade investments to ensure the highest return on investment.

Leads post-promotion analysis for all programs to evaluate promotional effectiveness and display execution.

Thoroughly analyzes customers sales to define priorities and focus areas for the team at both the national and business unit levels.

MANAGEMENT OF BU & DP RELATIONSHIPS THAT INFLUENCE EXECUTION ACORSS THE US

Effectively establishes a wiring model that ensures all BU management (DKA DOD RBDC) are connected with the specific Red Bull personnel who manage headquarters and BU business.

Develops the necessary tools and business review templates to ensure consistent data and reporting across BUs and distributor partners (DPs).

Regularly (quarterly) gathers updates from Marketing on the latest achievements and highlights and shares them with his/her team retailer headquarters teams and relevant BU personnel.

Communicates regularly and works effectively with all internal and external stakeholders.

Leverages input from Marketing and Finance experts to develop strong plans and compelling conceptual selling stories for retailer headquarters teams.

Consistently coaches the broader account team to build effective partnerships programs key retail relationships and collaborative relationships with Red Bull and distributor partner (DP) field personnel in each BU.

Qualifications :

Minimum of eight years of sales and key account management experience with a strong record of success

Previous experience managing national chain business in convenience and specialty retail channels

Strong analytical skills with experience using internal and external data sources (e.g. Nielsen Circana CPM sales data)

Demonstrated ability to provide effective peer leadership and influence

Strong leadership presence with excellent communication and active listening skills

Advanced skills in strategic thinking planning financial management decision-making sales presentations and negotiation

Innovative and solution-oriented mindset with the ability to drive collaboration across diverse functional groups to achieve goals

Passion for making significant contributions to the Red Bull organization through continuous improvement of processes and ways of working

In-depth knowledge of the Fast-Moving Consumer Goods (FMCG) and Direct Store Delivery (DSD) industries

Self-motivated and able to work independently

Highly proficient in software applications (Microsoft Excel and PowerPoint) and internal systems (CPM SAP/BI)

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $115200 to $172800 cash incentives.

Actual salary offers may vary based on work experience.

The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Full-time