Demand Generation Specialist
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Job Location:
Minneapolis, MN - USA
Monthly Salary:
Not Disclosed
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
Summary
The Demand Generation Specialist is responsible for developing and executing effective marketing strategies and campaigns for customer acquisition and expansion for the B2B channel B2C online and retail business. Adept at working cross-functionally this individual enables intradepartmental collaboration to ensure optimal support of core lead generation goals and initiatives as well as alignment with NORAM strategic priorities and global marketing plans schedules and budgets.Job description
FUNCTIONAL RESPONSIBILITIES AND DUTIES
Execute demand generation strategy to generate MQLs SQLs and drive new business with existing customers.
Execute marketing campaigns and content strategies and programs across multiple channels including content syndication digital & social media email marketing and traditional advertising.
Work closely with internal collaborators content providers and 3rd party lead gen vendors to execute and monitor marketing program performance in cooperation with managing employee.
Develop collateral web content lead magnets and other assets and execute with the assistance of internal creative teams or external agencies as needed.
Identify opportunities to improve marketing effectiveness through better audience targeting marketing techniques and processes.
Maintain a campaign measurement framework to achieve campaign-level KPIs and ensure optimization in alignment with overall demand generation funnel targets for acquisition and expansion.
Maintain a cadence of reporting monitor program performance and identify areas for improvement measuring results and metrics.
Utilize the allocated budget for marketing program.
Ensure regular updates of information in the CRM system.
Plan and coordinate the work of colleagues in accordance with superiors instructions be responsible for the performance of the tasks entrusted to it in accordance with established procedures and processes and prioritize tasks of colleagues in order to meet established objectives and achieve required results.
Carry out other work according to the instructions of a managing employee in accordance with the activity of the department and the company.
REQUIREMENTS
Education:
Bachelors degree
Experience:
Years of work experience: 3
Knowledge:
N/A
Language:
N/A
Communication:
N/A
Managerial skills:
N/A
Personal characteristics:
N/A
Benefits
Health & well-being
- Cigna Medical Plan
- Cigna Dental Plan
- EyeMed Vision Plan
- Reliance Standard Life Insurance
- Reliance Standard Long Term Disability Plan
- HealthJoy Employee Assistance Program
- Cigna Supplemental Insurance
- Lifestyle Spending Account
- Bi-Weekly Mediation Series
- On-site Gym and shower facilities
Family
- Volunteer Day off
- Paid Time off
- Tuition Reimbursement
- Birthing Parent Match
- Pet Insurance
Office
- Recreational Zone
- Coffee & Snacks
- Parking Benefit
Other
- Benefit Hub - Discounts on travel cars electronics etc
- 401(k) retirement savings
- ESETs Charitable Contributions Program
- Referral Program
Primary location
MinneapolisAdditional locations
Time type
Full timeRequired Experience:
IC
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
ESET started in 1987 as a project of two young programming enthusiasts who wrote a program for the detection of one of the world’s first computer viruses. Back then they did not know their program would become one of the most successful antivirus programs in the world – NOD.Since then ... View more
