Demand Generation Manager
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Job Location:
San Francisco, CA - USA
Monthly Salary:
$ 125000 - 145000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Demand Generation Manager
About Inspectiv
At Inspectiv we secure companies against todays ruthless adversaries with the best security testing around - ethical hackers plus the software tools needed to succeed. With bug bounties and penetration testing at the core companies use Inspectiv for their vulnerability discovery and management.
We are a well-funded Series A company backed by top-tier investors building a category-defining platform in security. Our team is remote-first execution-oriented and focused on long-term value creation.
About the Role
We are hiring a Marketing Manager to accelerate marketing in general and demand generation in particular.
You will architect and execute a modern AI-accelerated demand capture engine that increases marketing influence on pipeline and reduces reliance on pure outbound sourcing.
This is a high-autonomy high-upside role reporting to the VP of Marketing. You will operate as an individual contributor and primary growth architect with a clear path to Director-level scope and expanded budget authority for strong performance.
If you are an AI-native marketer who likes to experiment move fast and build systems from scratch this role is designed for you.
What You Will Do:
Build the Demand Engine
Design and execute demand capture programs targeting CISOs VPs of Security and AppSec leaders in the mid-market.
Increase marketing-influenced pipeline and reduce the percentage of SDR-sourced deals.
Develop repeatable campaign frameworks across paid ABM SEO and outbound support.
Run AI-Accelerated Experimentation
Use AI tools to accelerate campaign testing messaging refinement and performance analysis.
Implement AI-assisted persona modeling and ICP refinement in partnership with the VP of Marketing.
Automate reporting insights and performance dashboards to create tight feedback loops.
Build internal GPT workflows to support marketing operations and sales enablement.
Launch and scale programmatic SEO initiatives.
Manage Field Events
Plan and coordinate 20 hosted field events annually in partnership with sales - some virtual some live (and travel to some of them).
Drive account targeting messaging promotion and follow-up enablement.
Measure performance based on pipeline influence meeting conversion and deal acceleration not vanity metrics.
Optimize the Marketing Stack
Leverage HubSpot Salesforce Ahrefs Claude and other tools to build structured workflows and measurable impact.
Establish clear KPIs tied to marketing-influenced pipeline.
Reallocate budget quickly based on performance data.
What Were Looking For:
Based in the San Francisco Bay Area (hybrid flexibility; 12x/week in-person strongly preferred).
310 years of B2B marketing experience (high-growth SaaS preferred).
Experience in demand generation growth marketing or revenue marketing.
AI-native mindset: you actively experiment with AI tools to improve velocity and scale.
Strong analytical thinking you design tests measure rigorously and iterate quickly.
Highly organized and operationally disciplined.
Comfortable operating as an individual contributor in a zero-to-one environment.
Sales-aligned and commercially aware.
Experience with HubSpot Salesforce and performance analytics platforms.
Willingness to travel quarterly for field events.
Cybersecurity experience is helpful but not required. We care more about speed rigor and learning velocity.
What We Offer:
Opportunity to be a part of the creation of new products poised to revolutionize an industry
Partner with enthusiastic and talented colleagues and industry leaders who are compelled to do good in the world
Experienced leadership team and fast growth opportunities
Generous benefits program offering Health Vision Dental Life Insurance etc.
Salary Range: $125000 - 145000 equity. Exact compensation will vary based on skills and experience.
Required Experience:
Manager
Key Skills
About Company
Identify complex security vulnerabilities and sensitive data exposures to reduce risk of security incidents and provide assurance to your customers.
