Product Marketing Lead – Self-Service SaaS

TransPerfect is seeking aProduct Marketing Leadto drive the positioning go-to-market strategy and demand generation efforts for ourself-service suite of GlobalLink products including GlobalLink Web Share Scribe and Strings. These products serve as entry points into the GlobalLink ecosystem for thousands of users and organizations globally.

This role is focused onacquisition conversion and retentionacross our ecommerce and product-led growth channels. You will oversee marketing strategy for individual products and the self-service portfolio as a whole with a focus on drivingsubscription growth upsell adoption across service tiers and integrated GTM execution.

This is a highly visible hands-on leadership role that blends strategic thinking with executional excellence across content performance marketing product storytelling and lifecycle optimization.

Key Responsibilities

Product Positioning and Messaging

• Develop and refine messaging and value propositions for each self-service solution and the broader product family.

• Craft compelling conversion-oriented copy for product pages onboarding flows emails and ad campaigns.

• Tailor messaging by audience segment persona use case and service tier (free basic pro enterprise).

• Ensure consistency across digital product and campaign touchpoints.

Go-to-Market Strategy and Launch Execution

• Lead go-to-market planning for new product releases pricing changes packaging updates and integrations.

• Partner with product management engineering and customer support to align on key features timelines and positioning.

• Define launch narratives and cross-channel rollout plans that include email site updates webinars blog content paid ads and social.

Demand Generation and Funnel Optimization

• Develop and execute full-funnel acquisition campaigns including content syndication paid search paid social affiliate and SEO.

• Set lead acquisition conversion and retention goals for each product and campaign initiative.

• Collaborate with digital performance teams to manage budgets optimize conversion paths and test messaging variants.

• Own performance tracking analytics and campaign retrospectives and continuously improve based on results.

Subscription Growth and Tiered Upsell Strategy

• Define and optimizeupsell journeysbetween self-service tiers (e.g. free pro pro enterprise).

• Coordinate lifecycle marketing programs (nurture trial conversion re-engagement churn prevention).

• Partner with customer success and sales to transition high-value accounts from self-serve to managed service.

Market Research and Competitive Intelligence

• Conduct persona research user interviews and behavior analysis to inform positioning and growth strategy.

• Monitor industry trends and competitor offerings pricing models and marketing approaches.

• Provide insights to product and executive teams on growth opportunities positioning risks and whitespace.

Why This Role Matters

GlobalLinks self-service tools are the front door for a growing percentage of our user base. This role shapes how these products are discovered evaluated adopted and expandedall through scalable ecommerce-friendly strategies. Your work will help us reduce friction in the buying process drive higher lifetime value per user and create a high-converting marketing engine to support TransPerfects global scale.

• 57 years inproduct marketing or growth marketingfor B2B or hybrid B2C/B2B SaaS with ownership of self-service products or subscription-based models.

• Proven ability to drive go-to-market planning digital campaign strategy and product storytelling for technical solutions.

• Experience withecommerce platforms self-service conversion funnels or product-led growth models.

• Strong understanding oflifecycle marketing pricing/packaging and user segmentation.

• Familiar with tools such as Salesforce HubSpot/Marketo Google Analytics Amplitude and CMS/email platforms.

• Excellent writing positioning and cross-functional collaboration skills.