Life Sciences Marketing Lead – Audience Engagement
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
Job description
About the Role
Were looking for a strategic storyteller and audience-first marketer to build TransPerfects voice in the Life Sciences industry. As our Life Sciences Marketing Lead for Audience Engagement youll create the experiences that turn pharmaceutical biotech and medical device organizations into engaged communities and qualified pipeline.
This isnt a traditional demand gen role. Youll own the full spectrum of direct audience engagementfrom concepting high-impact webinars with internal experts to building social communities that spark real conversations about clinical efficiency regulatory compliance and AI adoption in Life Sciences. Youll translate complex solutions into compelling narratives across every channel where our audiences live: LinkedIn industry events virtual roundtables email and partner platforms.
If youve built webinar programs that people actually want to attend turned SMEs into thought leaders and know how to repurpose one great conversation into a month of contentthis role is for you.
What Youll Own
Audience Strategy & Engagement Programs
Design and execute our audience engagement strategy targeting clinical regulatory medical affairs and commercial stakeholders in pharma biotech medical devices and CROs
Build content programs that address real Life Sciences challenges: clinical trial efficiency regulatory compliance patient engagement multilingual medical communications and AI adoption
Develop segmented nurture campaigns that move audiences from awareness to pipeline using engagement data and behavioral insights
Create campaign narratives that resonate with the unique pressures and opportunities in Life Sciences
Webinars & Virtual Events (End-to-End Ownership)
Lead concepting production promotion and reporting for Life Sciences webinars virtual panels and podcasts
Transform internal subject matter experts into confident compelling speakers through prep coaching and repeatable processes
Partner with product sales and customer success teams to surface stories and insights that educate and convert
Design pre-event live and post-event content activation strategies that extend the life of every program
Track performance metrics: registration attendance engagement and pipeline contribution
Content Activation & Social Leadership
Own Life Sciences social media strategy across LinkedIn and industry platformsdriving thought leadership community conversation and brand visibility
Repurpose long-form content (webinars whitepapers case studies) into micro-content short-form video speaker spotlights and industry commentary
Build and manage ongoing social programs: event amplification customer success stories regulatory trend commentary
Cultivate internal participation in social and webinar programs to expand our reach and authenticity
Email & Digital Campaigns
Plan and execute email promotions for webinars events product launches and thought leadership initiatives
Optimize targeting messaging and conversion performance in partnership with the Life Sciences Marketing Manager
Build segmented email journeys that nurture audiences based on role challenge and buying stage
Partnerships & External Visibility
Identify opportunities for content syndication PR placements contributed articles and third-party media coverage
Collaborate with industry organizations partners and media on joint content initiatives and co-marketing programs
Work with customer success and sales to surface client stories case studies and testimonials
Support external visibility through joint webinars guest articles and strategic content partnerships
What Makes This Role Unique
Creative autonomy: Youll have the freedom to experiment test new formats and build programs from the ground up
Direct impact: Your work directly influences how the market perceives TransPerfect in Life Sciencesa high-growth high-stakes sector
Cross-functional collaboration: Youll work closely with some of the smartest people in language services regulatory and clinical operations
Global scope: Youre building engagement strategies for a global audience across multiple markets and languages
Success in This Role Looks Like
Consistent webinar programs with strong attendance and engagement rates
Growing social media presence and community engagement in Life Sciences channels
Measurable pipeline contribution from audience engagement initiatives
Internal SMEs actively participating as speakers and thought leaders
Content programs that sales teams actually use and reference
Job requirements
Required skills and experience:
5 years in product marketing audience engagement content marketing or demand generationpreferably in SaaS translation/localization or B2B professional services
Proven experience hosting and producing webinars virtual events or podcasts with measurable business impact
Exceptional writing and storytelling skillsyou can take complex topics and make them accessible engaging and actionable
Strong knowledge of social media strategy community management and LinkedIn best practices for B2B audiences
Analytical mindset: you use data to refine strategies optimize campaigns and prove ROI
Experience working cross-functionally with SMEs product teams and sales to develop educational content
Comfort with marketing automation and webinar platforms (e.g. HubSpot Marketo ON24 Zoom Webinar or similar)
Preferred skills and experience:
Life Sciences industry experience or familiarity with pharmaceutical biotech or medical device marketing
Video production and editing skills for creating social-first content
Experience with content repurposing strategies and multi-channel activation
Background in community building or customer advocacy programs
About You
Youre organized efficient and detail-orientedbut youre also a creative thinker who sees opportunities where others see obstacles. You dont just execute campaigns; you design experiences. Youre energized by turning complex ideas into compelling stories and you know how to make subject matter experts shine. Youre comfortable hosting a live webinar one day and analyzing engagement data the next.
Most importantly you believe that great marketing starts with genuinely understanding your audiencewhat they care about what keeps them up at night and how you can help.
- Cape Town Western Cape South Africa
- Medellin Antioquia Colombia
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Your application has been successfully submitted!
Key Skills
- Environment
- Anatomy
- Fisheries
- Morphology
- Behavioural Sciences
- Biophysics
- Evolution
- Forestry
- Ecology
- Biotechnology
- Agriculture
- Biochemistry
- Biology
- Ecosyatem
- Entomology
About Company
TransPerfect Translations is a translation, E-Discovery and language services company based in New York City. The company serves clients in many fields, such as film, gaming, legal and healthcare fields. As of 2012, TransPerfect is "the largest privately owned language services provid ... View more
