Web Experience Lead

Alfa Laval Energy Division Marketingis looking for Web Experience Lead

Every day we get opportunities to make a positive impact on our colleagues partnerscustomersand society. Togetherwerepioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative we challenge conventional thinking to develop worldleading technologies that inspire progress in vital areas including energy foodwaterand we push forward the innovative open spirit that fuels our 140yearold startup culture and rapid growth also drives our personal growth. So as we shape a more resourceful less wasteful world we build our careers too.

Background

Our Web platform is the Energy Divisions global digital front door shaping how customers discover engage with and experience our technologies. Strong organic visibility and discoverability are critical to driving meaningful customer engagement and supporting commercial growth.

In this role you will define and lead the strategy governance and roadmap for the Energy Divisions web ecosystem. You will embed SEO and Generative Engine Optimization (GEO) into our Web and publishing workflows guide marketing releases and global rollouts and use data-driven insights to continuously improve performance.

You will own the evolution of the divisions web platforms including user experience information architecture technical foundations and discoverability. By establishing clear standards in the division collaborate with the central web team and enabling Business Units and Sales Companies with best practices you will help deliver consistent high-performing digital experiences worldwide.

Priority Areas & Responsibilitieswill role include:

1) Platform Strategy & Energy Division ownership

• Define and lead the global Energy Division web experience strategy

• Drive UX architecture updates accessibility performance and platform standards in the Energy Division

• Manage divisional backlog and releases with Value Streams and the wider marketing organization

2) Discoverability & Growth

• Lead SEO and AI-driven discoverability (GEO) for the Energy Division

• Embed standards into templates CMS workflows and content models

• Driving traffic growth rankings and visibility

3) Enablement & Collaboration

• Aligning Business Units and Sales Companies on Energy Division web priorities

• Build top performing industry & product pages and launch frameworks for local implementation

• Partner with Product Marketing Sales IT and Analytics

4) Performance & Optimization

• Own Web performance dashboards and benchmarking

• Identify gaps vs competitors and drive improvement initiatives

• Improve engagement task completion and platform efficiency

This position is based in Lund and will report to the Energy Division Head of Marketing & Commercial Excellence

Who You Are

You are a strategic hands-on Web platform leader with strong product thinking and enterprise web experience. You combine system-level strategy with practical execution and excel at aligning cross-functional teams across a global organization. You are data-driven customer-focused and proactive in adapting to evolving AI and search trends.

What You Bring (Qualifications & Experience)

• Masters/bachelors in digital Marketing Information Science Computingor similar

• 8 years managing large Web ecosystems and enterprise SEO (B2B and/or B2C)

• Technical SEO IA/UX literacy GA4/Adobe tag governance

• DocumentedGEO experience

• Excellent English skills both written and spoken

• Solid Web experience track-record of delivering Growth in organic traffic and priority rankings; improved visibility

Whatsin It for You

In this role you will shape one of our most important digitalassetsand drive visibility credibility and growth in a collaborative high expectation will work within cross-functional teams spanning Marketing CX Analytics Product and Sales following a clear operating rhythm. You will have the opportunity to lead through expertise and influence.

Assessment practicalities

We care about diversity inclusion and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidates fit to a role. To help us achieve this we apply Pymetrics assessments and upon application you will be invited to play the assessment games.

For more information please contact:

Oliver Hellberg Head of Marketing & Commercial Excellence Energy Division

Tanja Sukaj Talent Acquisition Partner

For union information please contact:

Monica Anderberg Unionen at

Johan Ranhög Akademikerna at ö

Stefan Sandell Ledarna at

We review applications continually so please send yours no later than 15th of March 2026. If the right candidate appears the ad will be closed earlier. Applications sent directly via email will be disregarded without notice due to General Data Protection Regulation (GDPR).