Senior Marketing Automation Lead

Alfa Laval Energy Division Marketingis looking for Senior Marketing Automation Lead

Every day we get opportunities to make a positive impact on our colleagues partnerscustomersand society. Togetherwerepioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative we challenge conventional thinking to develop worldleading technologies that inspire progress in vital areas including energy foodwaterand we push forward the innovative open spirit that fuels our 140yearold startup culture and rapid growth also drives our personal growth. So as we shape a more resourceful less wasteful world we build our careers too.

About the job

Marketing Automation (MA) is a key driver of growth for the Energy Division. We are building a centralized automation capability that operates as both an internal agency and a center of excellenceleading the divisional MA strategy standards and programs while partnering with the wider organization - enabling sales companies to execute locally with speed and confidence.

In this role you will own the divisional marketing automation strategy and lifecycle programs end-to-end. You will design scalable modular journeys ensure strong data consent and scoring governance and lead cross-functional delivery. You will also establish a structured experimentation and reporting framework to inform leadership decisions. Ultimately you will build and scale a data-driven lifecycle engine that improves relevance conversion and revenuewhile equipping business units and sales companies with the standards templates and coaching needed to execute effectively.

Priority Areas & Responsibilitiesfor this role include:

1. Lifecycle Architecture & Journey Design

• Define lifecycle frameworks across personas products industries and stages; design modular end-to-end journeys (onboarding adoption upsell churn prevention win-back)

• Maintain global modules governance and localization toolkits

2. Data Consent & Scoring Governance

• Develop lead/account scoring optimize performance tracking and tagging standards

• Ensure GDPR compliance and governance

3. Program Execution & Operations

• Build and optimize automated journeys with dynamic content across channels

• Manage always-on-lifecycle programs and ensure accurate tagging and tracking

4. Integrations & Personalization

• Integrate marketing automation with Web CRM product event and other relevant systems; collaborate on templates audience sync and personalization

5. Experimentation & Optimization

• Lead structured testing across messaging offers cadence and channels maintaining a knowledge base to scale successes

6. Enablement & Scaling

• Develop playbooks templates training and conduct audits/readiness assessments

• Manage central assets and localization workflows

This position is based in Lund and will report to the Energy Division Head of Marketing & Commercial Excellence

Who You Are

You are a senior marketing technologist who seamlessly blends platform architecture data governance and hands-on marketing automation execution. A systems thinker you set high standards while enabling colleagues to scale marketing automation effectively. Skilled at influencing cross-functional stakeholders you orchestrate Platforms Funnel Analytics Sales/CRM. Driven by a passion for measurable business outcomes you consistently ensure that technology and strategy deliver tangible results.

What you know

• Masters/Bachelors in Marketing Information Systems Data/Analytics or similar.

• 8 yearshands-onin B2B or B2C marketing automation; Agency orCenter of Excellencebackgroundrequired

• Deepexpertisein one or more marketing automation platforms (e.g. Marketo preferred HubSpot Salesforce)

• Practical knowledge of deliverability privacy (GDPR) and data hygiene

• Evidence of journey architecturesyouvedesigned scoring modelsyouvetuned and before/after impact on revenue metrics.

• Track record of delivering growth inmarketing generated leadpipeline conversionretention& engagement

• Excellent English skills both written and spoken

Whatsin It for You

Lead amission criticalgrowth engine at the heart of a global industrial the standard for how marketingautomationis done shape the platform and practicesdivision wide and see your work reflected directly in pipeline revenue and customer value.

Assessment practicalities

We care about diversity inclusion and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidates fit to a role. To help us achieve this we apply Pymetrics assessments and upon application you will be invited to play the assessment games.

For more information please contact:

Oliver Hellberg Head of Marketing & Commercial Excellence Energy Division

Tanja Sukaj Talent Acquisition Partner

For union information please contact:

Monica Anderberg Unionen at

Johan Ranhög Akademikerna at ö

Stefan Sandell Ledarna at

We review applications continually so please send yours no later than 15th of March 2026. If the right candidate appears the ad will be closed earlier. Applications sent directly via email will be disregarded without notice due to General Data Protection Regulation (GDPR).