CX & Marketing Conversion Lead

Alfa Laval Energy Division Marketingis looking for CX&Marketing ConversionLead

Every day we get opportunities to make a positive impact on our colleagues partnerscustomersand society. Togetherwerepioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative we challenge conventional thinking to develop worldleading technologies that inspire progress in vital areas including energy foodwaterand we push forward the innovative open spirit that fuels our 140yearold startup culture and rapid growth also drives our personal growth. So as we shape a more resourceful less wasteful world we build our careers too.

Background

We are transforming customer journeys to accelerate growth and elevate the overall customer experience. This role establishes the divisional benchmark for journey design and commercial excellence discipline while scaling best practices across Business Units and the broader marketing and sales organization.

As our CX&Marketing ConversionLead you will define journey stages diagnostics and actionable strategies; oversee lead management and sales handoffs; and scale proven methodologies. You will lead the design and execution of key marketing activations for the Energy Division and provide commercial guidance to divisional BU and sales marketing teams. You will take ownership of end-to-end journey architecture and commercial performance orchestrating cross-functional teams to eliminate friction drive lead growth and conversion and enhance velocity and win rates.

Priority Areas & Responsibilitiesfor this role include:

1) CXStrategyJourney & Funnel Architecture

• Overall funnel strategy responsible securing that marketing activities align with growth targets

• Securing that our CX priorities are aligned with key customer insights

• Content strategy secure that content production aligns with funnel strategy

• Define stages entry/exitcriteriaand diagnostics

• Prioritize fixes; assign accountable owners timelinesand drive improvement

2) Commercial Excellence & Enablement

• Secure commercial discipline for lead & opportunity management
• Work with sales organization to document and scale best practices
• Partner with sales to identify areas where marketing can provide valuable insights & analytics
• Createvalue propositions withindustry & productmanagers

• Align with Sales on routing and qualification; run win/loss reviews

• Build implementation playbooks

3) Scale & Governance

• Run quarterly journey reviews

• Stand-upsessionsand QA for priorityareas

• Leveraging data and results in journey design

This position is based in Lund and will report to the Energy Division Head of Marketing & Commercial Excellence

Who You Are

You are a commercially driven marketeer who seamlessly combines CX expertise commercial insights data governance and hands-on execution. As a systems thinker you set high standards and empower colleagues to build and scale high-performing sales and marketing funnels. A natural cross-functional influencer you excel at orchestrating platforms customer experience and funnels commercial analytics sales/CRM to drive measurable impact.

What You Bring (Qualifications & Experience)

• Masters/Bachelors in Marketing Information Systems Data/Analytics/Service design or similar

• 5 years in CX/funnel/commercial roles in a B2B or B2C environment

• Evidence of journey architecturesyouvedesigned scoring modelsyouvetuned and before/after impact on revenue metrics

• Proven results in Stagetostage conversion andspeeduplift higher pipelineleadquality and win rates

• Excellent English skills both written and spoken

Whatsin It for You

We offer you a job in a challenging and interesting segment geared up for growth. The work environment is truly international and you get to work with people from every corner of the world. Your work will have a true impact on Alfa Lavals Energy Division future success as you will be the orchestrator that turns great marketing into commercial outcomes.

Assessment practicalities

We care about diversity inclusion and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidates fit to a role. To help us achieve this we apply Pymetrics assessments and upon application you will be invited to play the assessment games.

For more information please contact:

Oliver Hellberg Head of Marketing & Commercial Excellence Energy Division

Tanja Sukaj Talent Acquisition Partner

For union information please contact:

Monica Anderberg Unionen at

Johan Ranhög Akademikerna at ö

Stefan Sandell Ledarna at

We review applications continually so please send yours no later than 15th of March 2026. If the right candidate appears the ad will be closed earlier. Applications sent directly via email will be disregarded without notice due to General Data Protection Regulation (GDPR).