Group Sales and Experiences Manager

• Build and execute a group sales program that increases daytime visitation and revenue supported by clear goals sales strategies and reporting.
• Develop group offerings beyond admission discounts including but not limited to custom tours group dining options and daytime convening and celebration packages.
• Partner with cross-functional teams to launch bookable experiences such as behind-the-scenes tours and other premium offerings ensuring animal welfare biosecurity safety and regulatory considerations are central to development.
• Build and maintain relationships with Seattle tourism partners including hotels and concierge teams tour operators travel agents and travel trade organizations.
• Collaborate with Marketing and Communications on group sales collateral and outreach campaigns (sell sheets emails direct mail and partner toolkits) to drive leads and bookings.
• Represent the Aquarium at relevant tourism events sales missions and trade shows and translate market insights into sales actions and new offerings.
• Establish and manage a sales pipeline and client portfolio including lead tracking follow-up cadence and retention strategy.
• Own high-value group relationships including site visits and planning walkthroughs.
  
  

• Manage the group sales budget including expense tracking invoice processing and coordination with Finance for reconciliation and troubleshooting.
• Maintain recurring reports and analysis on sales performance including revenue volume conversion rates and mix of business.
• Ensure accurate pricing payment terms and documentation for group orders.
• Collaborate with the Group Experience Coordinator to oversee the day-of group arrival experience by continuously improving standards for arrival timing entry process wayfinding and staff coordination.
• Partner closely with Guest Services Events Facilities Security Animal Care and Conservation Engagement and Learning to ensure a consistent and guest-ready experience.
  
  

• Lead the Group Experience team setting high standards for service and work quality while mentoring and motivating team members to excel authentically.
• Foster a culture of recognition and appreciation by celebrating team contributions and aligning efforts with organizational values.
• Build and maintain respectful communicative relationships across diverse teams and disciplines.
• Identify staffing and training needs addressing skill gaps through development strategies and leading equity-centered hiring processes in collaboration with People & Culture.
• Support recruitment onboarding and training initiatives to build a diverse skilled team that embodies Aquarium values.
  
  

• Regularly update knowledge of exhibits animals and any pertinent information to support guest experiences and maintain accurate event information.
• Seek opportunities to collaborate innovate and bring unique and culturally diverse perspectives to improve systems and practices with the team.
• Actively participate in advancing Diversity Equity Inclusion and Regenerative practices aligned with our S.A.L.I.S.H. Values ensuring these principles are woven into all interactions and event activities.
• Perform other duties as assigned consistent with the positions level and responsibilities.
• All Aquarium staff and volunteers are expected to participate in advancing and integrating into their work Diversity Equity Inclusion and Regenerative practices in alignment with our S.A.L.I.S.H. Values.

• Minimum of three years of experience in group sales hospitality sales attraction sales events sales tourism sales or a related revenue role.
• Minimum three years of experience in a lead or supervisory role showcasing proficiency in team management scheduling task delegation and strong leadership skills.
• Demonstrated ability to build a sales pipeline manage accounts and close business with strong service instincts.
• Proven experience building partnerships and working across departments to deliver operationally complex experiences.
• Strong planning and organizational skills with the ability to build repeatable processes and templates from scratch.
• Personal and professional experience in conflict resolution and de-escalation with a focus on promoting the well-being of impacted individuals in a respectful and empathetic manner.
• Experience with budgeting forecasting/reporting and contract terms.
• Proficiency in Microsoft 365 (formerly Office) apps: Word Excel Outlook PowerPoint and Teams.
• Proficiency with ticketing or event management platforms such as ACME and Momentus with a focus on optimizing operational efficiency.
• Effective interpersonal and communication skills including verbal written and report-writing and multicultural communication skills and experience are preferred.

• Most work is performed in a typical office setting with occasional to frequent interruptions.
• Frequently operate a computer and other office equipment such as a calculator and telephone.
• Move about the Aquarium campus occasionally working in outdoor weather conditions while seldom remaining stationary for long periods.
• Convey information both in constant one-on-one interactions and when presenting to diverse groups including co-workers the public and individuals from various cultural backgrounds ensuring consistency and effectiveness across all communication channels.
• Occasional early morning evening and weekend hours may be required for key group visits execution experience launches and occasional travel.
• We recognize that individuals may meet these requirements indifferent ways and reasonable accommodations may be provided to support candidates in performing essential job functions.
  
  

How to apply:The Seattle Aquarium is committed to expanding a diverse equitable and inclusive conservation movement. We are invested in building an Aquarium with a wide variety of backgrounds identities languages cultural ways of knowing and life experiences. We know research shows that society has conditioned communities of color trans and gender non-conforming people immigrants people with disabilities and other marginalized candidates to more frequently not apply to a job because they dont feel that they meet all of the qualifications listed even if they are qualified. If you meet some of the requirements and you are passionate about our mission and our ocean we encourage you to apply and look forward to learning more about you.

Interested candidates should upload a résumé to our online application to be considered. Application review will begin immediately.

let us know if you require a reasonable accommodation to apply for this job by emailing us at.

Note:If offered the position candidates must pass a background check. Conviction record is not an automatic disqualifier; we are a second chance employer.

About the Seattle Aquarium:The Seattle Aquarium is a respected authority on Puget Sound the Salish Sea and the worlds one ocean. Our team increases awareness and drives the change needed to preserve and protect our marine environment by providing excellent care and wellbeing for over 5000 animals to create an inspiring visitor experience offer engaging daytime and evening events conservation education programs for people of all ages and backgrounds community outreach to marginalized populations research that advances understanding of animals in our care and their counterparts in the wild advocacy and policy work an award-winning volunteer program high-impact marketing and communications and more.

Our values developed in conjunction with our staff include commitments to adopting and promoting sustainable practices creating awe-inspiring experiences constantly learning and improving fostering an inclusive community maintaining scientific credibility through evidence-based practices and honoring our unique place by using our location and history as a lens for larger understanding.

Proudly accredited by the Association of Zoos & Aquariums were among the top 10 aquariums in the U.S. by attendance and we welcome over 1 million people eachyear guidedby our mission ofInspiring Conservation of Our MarineEnvironment.Learn more at.