Marketing and Sales Research Director
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Job Location:
Wilkes Barre, PA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
WBRE/WYOU has an opening for an experienced Market & Sales Research Director based in the Wilkes-Barre/Scranton OR Harrisburg-Lancaster-York area. The position will oversee audience measurements for both the broadcast and digital platforms. This is not a remote position and must report to either the Wilkes-Barre or Harrisburg location 5 days a week.
- Overseeing analyzing and maintaining all research information and functions from Comscore Ad Impact Marshall Marketing Wide Orbit Media Sales Adobe Analystics and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
- Provide valuable research data to Sales News and Promotions departments. For example compiling and distributing relevant ratings trends and analysis ratings successes and challenges
- The individual will be an active participant in station activities including but not limited to presentations to clients sales managers station management and at full station staff meetings.
- Create compelling presentations that reinforce the marketing power of all the stations media platforms
- Enter audience data (ratings and impressions for various demos) in WOMS for local/syndicated programming
- Providing monthly ratings reports and analysis after publication of new data
- Providing positioning pieces that help the sales process
- Prepare inventory and performance reports for sales managers within deadlines
- Gather campaign data for proof of performance presentations for Sales & Marketing clients
- Manage local digital campaign operations
- Communicate with corporate digital ad operations to maintain campaign effectiveness
- Other projects as assigned by management
Requirements & Skills:
- Bachelors Degree or equivalent experience (3 years) in Marketing Communications English or Statistics
- Minimum of 2-3 years of media research experience Knowledgeable about media related software including Wide Orbit Ad Impact Adobe Analytics and other comparable software
- Ability to work under pressure and meet tight deadlines
- Problem-solving and deductive reasoning skills
- Clear and concise communications both through writing & presentation skills
- Organizational skills for daily responsibilities & special projects for sales and marketing team
- Knowledge of media campaigns through linear and digital platforms
- Comfortable presenting alongside a team of account executives and Management on key client meetings
- Highly proficient in all Microsoft Office products (WORD EXCEL & POWERPOINT)
#LI-Onsite
Required Experience:
Director
Key Skills
- Sales Experience
- Marketing
- Hotel Experience
- Hospitality Experience
- Assisted Living
- Management Experience
- Revenue Management
- Sage
- Salesforce
- Sales Management
- Team Management
- Memory Care
About Company
As the largest TV station operator in the U.S. reaching nearly 39 percent of households, Nexstar Media Group offers unrivaled audience access and influence.
