Digital Marketing Head

Randstad India

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profile Job Location:

Gurugram - India

profile Monthly Salary: Not Disclosed
Posted on: 5 hours ago
Vacancies: 1 Vacancy

Job Summary

Seeking a strategic and result-oriented Digital Marketing Head to lead the overall digital growth of the brand. The role requires ownership of digital strategy campaign execution content direction agency coordination and performance analysis to drive sustainable business growth.

Key Responsibilities

1. Strategy & Leadership
  • Define and execute the overall digital marketing strategy aligned with business objectives

  • Lead and manage the internal marketing team and external agencies

  • Drive brand positioning and ensure alignment across all digital platforms

  • Identify new growth opportunities and scalable marketing initiatives

2. Campaign Management
  • Oversee paid marketing campaigns across Meta Google TikTok and other relevant platforms

  • Analyze campaign performance and provide actionable insights for improvement

  • Develop and propose new campaign ideas aligned with the current marketing strategy

  • Ensure campaigns are executed efficiently and aligned with brand goals

3. Content & Brand Oversight
  • Supervise content strategy for website social media email marketing and ads

  • Ensure brand consistency across all digital touchpoints

  • Oversee influencer marketing collaborations and performance tracking

4. Website & Optimization
  • Monitor website performance and user experience

  • Coordinate with tech/design teams for updates and improvements

  • Work on improving customer journey and overall engagement

5. Reporting & Analytics
  • Track key performance metrics and marketing KPIs

  • Share structured weekly/monthly performance reports

  • Drive a data-backed decision-making approach

Requirements
  • Strong leadership and team management skills

  • Experience managing agencies and cross-functional teams

  • Strong analytical and strategic thinking ability

  • Hands-on understanding of performance marketing and content strategy

Seeking a strategic and result-oriented Digital Marketing Head to lead the overall digital growth of the brand. The role requires ownership of digital strategy campaign execution content direction agency coordination and performance analysis to drive sustainable business growth. Key Responsib...
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Key Skills

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