Channel Marketing Manager Digital

We are seeking a strategic and results-drivenRetail Digital Channel Marketing Managerto lead and execute marketing initiatives across ourDirect-to-Consumer (DTC) website Amazon and other key e-tail partners. This role is responsible for driving traffic conversion and revenue growth through digital marketing strategies tailored to each retail channel. The ideal candidate has a strong understanding of eCommerce platforms digital merchandising performance marketing and retail media networks.

JOB DUTIES:

Channel Ownership & Strategy

• Own and manage the marketing strategy for DTC Amazon and other e-tailers (e.g. etc.)
• Develop and execute channel-specific marketing plans to drive awareness traffic and sales
• Collaborate with cross-functional teams (Sales Product Creative Analytics) to align goals and execution

Amazon & E-Tailer Marketing

• Manage Amazon Advertising (Sponsored Products DSP etc.) and optimize campaigns for ROI
• Oversee A content Brand Stores and product detail pages to ensure brand consistency and conversion optimization
• Partner with e-tailers on co-op marketing seasonal campaigns and promotional calendars

DTC Site Marketing

• Lead promotional planning homepage updates and merchandising strategies for the DTC site
• Collaborate with CRM and performance marketing teams to drive customer acquisition and retention
• Analyze site performance and user behavior to inform UX and content improvements

Analytics & Reporting

• Monitor KPIs across all channels including traffic conversion AOV ROI and customer acquisition cost
• Provide regular performance reports and actionable insights to stakeholders
• Test and iterate on campaigns to continuously improve performance

You MUST HAVE:

• 5 years of experience in digital marketing or eCommerce preferably in a retail or CPG environment
• Experience managing Amazon and other e-retailer marketing programs
• Strong understanding of DTC eCommerce platforms (e.g. Shopify Magento Salesforce Commerce Cloud)
• Experience with digital advertising platforms (Amazon Ads Google Ads Meta etc.)
• Analytical mindset with experience using tools like Google Analytics Excel and BI dashboards
• Excellent project management and cross-functional collaboration skills

WE VALUE:

• Experience with retail media networks (e.g. Walmart Connect Roundel)
• Familiarity with SEO SEM affiliate marketing and influencer programs
• Strong copywriting and creative briefing skills
• Passion for consumer behavior and digital innovation

WHATS IN IT FOR YOU:

• Resideo is a large matrix organization so this is a great opportunity to hone your skills around driving results across cross-functional teams.
• Enjoy work-life balance with generous vacation time that can be scheduled with manager approval based on business priorities and personal needs without pre-set maximums.
• Immediate eligibility for Resideo benefits including Medical Dental Vision insurance and 401K.