Assistant Director for Marketing and Strategic Communications

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Closing Date:

02/27/2026

Type of Position:

MarketingNo

Job Type:

RegularNo

Institution Name:

University of Arkansas Fayetteville

Founded in 1871 the University of Arkansas is a land grant institution classified by the Carnegie Foundation among the nations top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education research and outreach by providing transformational opportunities and skills fostering a welcoming climate and nurturing creativity discovery and the spread of new ideas and innovations.

The University of Arkansas campus is located in Fayetteville a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nations strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.

As an employer the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health dental life and disability insurance tuition waivers for employees and their families 12 official holidays immediate leave accrual and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.

Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening.

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For general application assistance or if you have questions about a job posting please contact Human Resources at 479.575.5351.

Department:

Communications and Marketing

Summary of Job Duties:

The Assistant Director for Marketing and Strategic Communications serves as an embedded Unit Communicator within the Division of Student Affairs Marketing & Communications (MarComm) shared services team with primary responsibility for supporting University Housing. This position provides strategic coordinated marketing and communications support for Housing while operating within divisional and institutional standards processes and governance structures.

Reporting to the Senior Director of Student Affairs Marketing & Communications the Assistant Director partners closely with University Housing leadership MarComm colleagues and University Relations (UREL) to ensure Housing communications align with divisional priorities university branding and approved messaging. The role supports unit-level communications contributes to divisional initiatives and advances integrated storytelling that positions Housing as a critical component of the broader Student Affairs mission and student experience.

Regular reliable and non-disruptive attendance is an essential job duty as is the ability to create and maintain collegial harmonious working relationships with others.

Qualifications:

Minimum Qualifications:

• Bachelors degree in Marketing Strategic Communications Public Relations Journalism Graphic Design Higher Education Business or a related field from an accredited institution of higher education

• At least two years of professional experience providing strategic marketing and communications leadership within a complex organization higher education environment or similarly matrixed setting

• Experience managing integrated communications efforts across multiple channels including print web social media email photography video and digital platforms

Preferred Qualifications:

• Experience working in a higher education environment

• Experience drafting and coordinating press releases mass communications and external-facing messaging in collaboration with shared services teams and university relations offices

• Experience providing design and branding oversight for unit-level communications while ensuring compliance with university brand standards accessibility requirements and visual identity guidelines

• Experience managing or coordinating photography and videography projects including working with internal creative staff external vendors and unit partners

• Experience planning implementing and evaluating social media strategies that support engagement accuracy accessibility and institutional reputation

Knowledge Skills & Abilities(KSAs):

• Knowledge using project management systems (e.g. ClickUp or similar tools) to scope track and manage communications projects

• Knowledge of AP Style university writing standards and brand guidelines

• Knowledge of higher education communications practices including coordination with central communications offices and adherence to institutional brand style and governance standards

• Knowledge of crisis communications and media inquiry protocols including the ability to identify potential reputational risk and escalate appropriately through established channels

• Knowledge of web content management including drafting web-ready content collaborating with digital teams and ensuring accessibility usability and content accuracy

• Proficiency with Adobe Creative Cloud (InDesign Photoshop Illustrator) and familiarity with Canva or similar tools

• Excellent written verbal and visual communication skills with strong attention to detail and quality control

• Strong strategic planning project management and organizational skills

• Ability to work effectively within a shared services or centralized communications model coordinating unit-level communications with divisional and institutional stakeholders

• Ability to independently develop and approve routine unit communications while effectively coordinating required reviews for higher-visibility campaigns publications or branded assets

• Ability to develop implement and assess strategic marketing and communications plans including annual and multi-year planning aligned with divisional and institutional priorities

• Ability to translate complex information into clear audience-centered messaging for students families staff and external audiences

Additional Information:

$56123 - $62000 (Commensurate with education and experience)Cover Letter/Letter of Application List of three Professional References (name email business title) ResumeProof of Veteran StatusRobyn Starling Ledbetter Senior Director Marketing and Communications Division of Student Affairs

All application materials must be uploaded to the University of Arkansas System Career Site

Please do not send to listed recruitment contact.

Special Instructions to Applicants:

Pre-employment Screening Requirements:

Criminal Background Check Sex Offender Registry

The University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions there may also be a financial (credit) background check a Motor Vehicle Registry (MVR) check and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential non-discriminatory manner consistent with state and federal law.

The University of Arkansas seeks to attract develop and retain high quality faculty staff and administrators that consistently display practices and behaviors to advance a culture that embeds equal opportunity educational excellence and unparalleled access for all.

The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law including age race color national origin disability religion protected veteran status military service genetic information sex sexual orientation or pregnancy. Questions or concerns about the application of Title IX which prohibits discrimination on the basis of sex may be sent to the Universitys Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.

Persons must have proof of legal authority to work in the United States on the first day of employment.

All Application information is subject to public disclosure under the Arkansas Freedom of Information Act.

Constant Physical Activity:

Balancing Grasping Manipulate items with fingers including keyboarding Reaching Repetitive Motion

Frequent Physical Activity:

Feeling Hearing Sitting Talking

Occasional Physical Activity:

Pulling Pushing Standing Walking

Benefits Eligible:

Yes