Associate Director Channel Marketing, Star Plus
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Summary:
This is a critical role in the marketing team that will contribute to the overall reach growth of the channel. This role will be responsible for managing on- air PR digital and all other media roll-out of campaigns for new launches. It will also involve overlooking the marketing and overall health of some sustenance shows.
About the team:
This team drives the growth of the Star Plus brand and its content specifically within the OTT & TV ecosystem with a primary focus on JioStars streaming platform - JioHotstar. We develop and implement data-driven marketing strategies to maximize subscriber acquisition engagement and retention for Star Plus content on JioHotstar leveraging advanced digital techniques and understanding the unique OTT consumer journey.
Key Responsibilities:
- Define and execute the comprehensive OTT marketing strategy for Star Plus content specifically tailored to drive subscriber growth and viewer engagement on JioHotstar.
- Lead marketing initiatives for new subscriber acquisition and existing subscriber retention for Star Plus content across JioHotstar and other relevant OTT platforms utilizing performance marketing CRM and content marketing.
- Analyze OTT consumption data subscriber metrics and campaign performance to identify marketing growth opportunities optimize marketing spend and provide actionable insights for Star Plus content on JIOHOTSTAR.
- Develop and manage the creation of highly effective native marketing assets and creatives optimized for various OTT platforms digital channels and JIOHOTSTAR UI/UX to maximize content discovery and conversion.
- Collaborate with the JioHotstar product and content teams to ensure Star Plus content is optimally positioned and promoted within the platforms marketing channels aligning with overall JioHotstar growth objectives.
- Proactively identify emerging OTT marketing trends platform features and digital marketing innovations to ensure Star Plus maintains a competitive edge in subscriber engagement.
- Collaborate intensely with Internal Digital Growth Teams JioHotstar Product & Content Marketing Teams Social Listening and Analytics teams to ensure seamless execution of marketing campaigns and accurate reporting.
- Manage relationships with digital marketing performance and creative agencies ensuring strategies are aligned with OTT growth and JioHotstar marketing objectives.
Key Collaborations
- Internal: JioHotstar Product & Content Teams Digital Growth Team Social Listening Command Centre OTT Analytics Programming Communication Consumer Insights Legal Sales & Distribution.
- External: Digital & Performance Agencies Influencer Networks OTT Platforms Research Partners PR.
Skills & Attributes for success:
- Deep inherent understanding of the OTT landscape consumer marketing behavior on streaming platforms and the complete subscriber lifecycle (acquisition activation retention monetization).
- Expert in interpreting OTT marketing metrics (e.g. MAU DAU churn rate LTV subscriber acquisition cost content completion rates) to drive strategic marketing decisions.
- Proven track record in managing large-scale performance marketing campaigns (e.g. SEM Paid Social Programmatic App Install) to drive subscriber additions.
- Ability to translate content strategy into engaging marketing narratives and promotional assets optimized for digital and OTT environments.
- Familiarity with major OTT platforms marketing capabilities; direct experience with JioHotstar or similar large-scale streaming platforms marketing ecosystems is highly advantageous.
- Ability to present complex marketing data and strategies to leadership showcasing campaign ROI and impact on JioHotstar growth.
Preferred Education & Experience:
- 7 years of experience exclusively or predominantly within an OTT platforms marketing team or a digital agency with a strong focus on subscriber acquisition and growth for streaming services.
- Postgraduate qualification required (MBA in Marketing/Digital Communication preferred).
AboutUs
PerchedfirmlyatthenucleusofspellbindingcontentandinnovativetechnologyJioStarisaleadingglobalmedia&750millionviewerseveryweekignitingthedreamsandaspirationsofhundredsofmillionpeopleacrossgeographies.
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Required Experience:
Director
Key Skills
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
