Associate Director Channel Marketing, Star Plus
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Job Location:
Monthly Salary:
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Summary:
This is a critical role in the marketing team that will contribute to the overall reach growth of the channel. This role will be responsible for managing on- air PR digital and all other media roll-out of campaigns for new launches. It will also involve overlooking the marketing and overall health of some sustenance shows.
About the team:
This team ideates & implements marketing interventions to increase brand awareness drive sampling and improve viewership of content on our channel.
Key Responsibilities:
- Support the show marketing lead to create and execute media plan of their respective shows
- Will be responsible for positioning creatives (Promos) of their respective shows
- Will have to highlight potential opportunities and red flag issues of their respective shows basis trends
- Will collaborate with internal teams which include but is not restricted to Digital OAP Graphics Content PR Traffic and Presentation
- Will collaborate with external teams from the media creative and research agencies
- Create business presentations for leadership as required
- Translate brand/ show strategy into marketing plans & communication to successfully invite viewers to the channel/show
- Work closely with research team - qualitative and quantitative to build consumer learnings in Marketing initiatives
- Keep track of market trends evolving consumers competitors activities to identify opportunities for the channel
- Key collaborations (Internal): Programming team Communication team Consumer Insights team Media planning team Central teams Social Listening Legal team Sales team distribution team
- Key collaborations (External): Media Digital On ground PR Research Advertising agencies
Skills & Attributes for success:
- Passion for knowing the consumer (his/ her behaviour desires pains and aspirations) and ability to transform a consumer insight and knowledge of a show to marketing brief
- Has worked on 360-degree marketing plans (TV Print Radio Digital on ground PR) with keen interest in tying the larger marketing thought to individual ideas
- Keen Interest in General entertainment category - stories and characters across fiction shows talent shows events etc.
- Working knowledge of digital marketing tools and social media is a plus
- Basic knowledge of TV viewership data - Reach TSV GRPs etc. and its application to Marketing is a plus
Preferred Education & Experience
- 7 years of experience from a TV OTT or advertising agency
- Postgraduate qualification required
AboutUs
PerchedfirmlyatthenucleusofspellbindingcontentandinnovativetechnologyJioStarisaleadingglobalmedia&750millionviewerseveryweekignitingthedreamsandaspirationsofhundredsofmillionpeopleacrossgeographies.
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Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
