Assistant Manager-Platform Marketing, Digital
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Job Location:
Monthly Salary:
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
We are looking for a dynamic and creative professional to join our Interactive Experiences team. The role involves conceptualizing and executing interactive campaigns that spark engagement amplify fandom and deliver impactful content-led experiences. You will collaborate closely with product programming design legal commercial and analytics teams to bring cutting-edge interactivity to life on the platform.
Key Responsibilities
- Ideation & Strategy: Develop innovative out-of-the-box concepts for interactive features and campaigns that boost fandom and deepen audience engagement.
- Content-Centric Solutions: Identify need gaps across genres and audiences; design tailored interactive experiences aligned to content type and viewer behavior.
- Cross-Functional Collaboration: Work with product teams to design test and launch interactive features.
- Partner with programming legal and commercial teams to ensure smooth campaign execution.
- Operational Excellence: Manage and update metadata & copies for interactive elements.
- Collaborate on feature testing and enhancements to deliver a flawless user experience.
- Analytics & Insights: Track dashboards analyze user behavior and leverage data to optimize interactivity and engagement outcomes.
Preferred Education & Experience
- 6-7 years of experience
- Skills & Competencies: Strong communication and storytelling skills.
- Problem-solving mindset with strong project management abilities.
- Analytical thinker comfortable working with data and insights.
- Passion for pop culture and deep awareness of Indian & global entertainment trends.
- Prior experience in OTT platforms TV channels advertising agencies social media agencies or marketing domains.
- Hands-on exposure to interactive or engagement-driven campaigns that involve gratification fulfilment
Star India Private Limited is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities gender gender identity and any other characteristics or status that is legally protected.
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Required Experience:
Manager
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
