Program Manager –Partner Marketing

Required Skills:

Program Manager Marketing Location: Mexico Function: Marketing Reports to: Director Marketing Role Overview The Program Manager Marketing supports and executes GTM initiatives across Ignite Liftoff Accelerate and Skilling programs in Mexico. The role is centred on partner-led marketing working closely with institutions and ecosystem partners managing marketing and PR agencies and driving social media and event-based activations to support platform growth. This is a hands-on role for a senior marketing professional who brings strong execution discipline partner coordination experience and comfort operating across multiple channels and stakeholders. Key Responsibilities Campaign & Partner Marketing Execution Execute GTM initiatives through institutional and ecosystem partners including universities training centers associations incubators and government programs Act as the owner and expert for through-partner marketing enabling partners with playbooks assets and localized campaigns Manage partner timelines commitments follow-ups and execution quality across programs Social Media & Events Plan and execute program-led social media initiatives aligned to GTM priorities in Mexico Drive event-based marketing including webinars orientation sessions workshops roadshows and ecosystem events in collaboration with partners and field teams Track performance of social and event channels and optimize based on outcomes Agency & PR Management Manage external marketing agencies across social media content design and events Work closely with a PR agency to support media outreach press releases partner announcements and ecosystem visibility Own agency briefs scopes of work timelines budgets and quality control Platform Growth & Operations Support user onboarding activation and engagement journeys through partner channels and CRM-led communication (email WhatsApp in-platform) Collaborate with product growth and triage teams to track conversions and funnel movement Maintain structured trackers and prepare weekly and monthly MIS reports covering campaigns partners agencies social events and PR performance Content & Collateral Coordinate development of localized marketing assets including partner kits decks brochures landing pages social creatives and event collateral. Ensure brand consistency across partner agency and media-facing communication Skills & Experience 68 years of experience in marketing program management or GTM execution roles Strong expertise in partner-led marketing and ecosystem-based growth preferably in Mexico Proven experience managing marketing and PR agencies Hands-on experience with social media management and event marketing Background in EdTech skilling or entrepreneurship ecosystems is a strong advantage Strong project management and stakeholder coordination skills Comfortable with CRM workflows UTMs dashboards and performance reporting Fluent in Spanish with strong written and verbal communication; English working proficiency preferred

Required Education:

Postgraduate in any field