Media & Brand Performance Specialist
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Job Location:
Monthly Salary:
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
We are EDP a global energy company present in around 29 markets with a particular emphasis on renewable energies. With more than 45 years of experience we have been consolidating a relevant presence on the world energy scene based on the commitment to be all-green by 2030 leading the energy transition. With more than 13000 employees around the world we are committed to using our energy and heart to drive a better tomorrow.
Join the Marketing and Brand Management team at MAAT and Fundação EDP taking on a role focused on the strategic management of the media plan data analysis and consolidation campaign performance and support for the management of digital channels and brand awareness. The role will be responsible for developing media strategies monitoring and analysing performance data identifying optimisation opportunities and contributing directly to brand growth and recognition.
This position requires a high level of autonomy strong analytical skills strategic vision solid knowledge of digital metrics and proven experience in media planning and brand performance environments. Given the cultural artistic and social nature of MAAT and Fundação EDPs activities it is also essential that the candidate has the knowledge and sensitivity to work within this sector understanding its audiences dynamics languages and contexts. This is a key requirement to ensure alignment between strategy content impact and cultural relevance.
What you will do:
Media Strategy & Planning
- Develop and manage MAATs annual media plan aligned with brand strategy and institutional objectives.
- Coordinate the relationship with the media agency ensuring accuracy in execution optimisation and continuous campaign monitoring.
- Define strategic media objectives such as awareness reach performance conversion and lead generation along with the respective KPIs.
- Manage media budgets allocate investment and monitor return efficiency and overall impact.
- Identify new brand presence opportunities across paid owned and partner channels with data-driven proposals.
- Develop strategic recommendations based on analysis benchmarking and media and consumer trends.
Analysis Reporting & Performance
- Implement methodologies and analytical frameworks to consistently monitor both paid and organic campaigns.
- Produce regular performance reports covering audience behaviour campaign impact and brand awareness evolution.
- Translate data into strategic insights to support decision-making by the brand team and senior management.
- Evaluate the performance of agencies partners channels and platforms recommending improvements and adjustments.
- Ensure analytical rigour and methodological consistency across all analyses and deliverables.
Digital Channel Management & Brand Awareness
- Support the definition and implementation of MAATs digital channel strategy (Instagram Facebook YouTube and others).
- Collaborate with internal teams and production partners to develop content aligned with brand and performance objectives.
- Monitor MAATs digital presence and identify strategic opportunities to strengthen awareness and relevance.
- Track the performance of posts campaigns and audience behaviour.
- Ensure brand identity consistency across all digital touchpoints.
Benchmarking & Market Analysis
- Conduct comparative analysis with museums cultural institutions and leading global brands.
- Monitor digital consumption trends audience behaviour and cultural habits.
- Develop strategic recommendations for the continuous evolution of media content performance and brand awareness strategies.
Employment type: Full-Time
Work site: Hybrid
What are we looking for:
- Bachelors degree in Marketing Communications or a related field.
- 3-5 years experience in media planning digital marketing or brand performance preferably within a cultural institution agency or brand environment.
- Proven experience in media planning analytics reporting and performance management.
- Strong analytical skills with solid command of metrics and monitoring tools.
- Excellent organisational skills attention to detail and the ability to manage multiple projects simultaneously.
- Strong communication skills and the ability to collaborate effectively with cross-functional teams.
- Proficiency in digital tools media platforms Excel and analytics and reporting tools.
- Creativity entrepreneurial mindset and proactive attitude.
More than academic knowledge and technical skills we are looking for ambitious people who are enthusiastic about the future and who bring human skills aligned with our purpose.
Equal opportunities for all
Our vision is that each person combines their unique characteristics and experiences to fulfill our mission of creating new energy for the planet. We are an inclusive employer ensuring all candidates are treated fairly throughout the recruitment process. We welcome and value all people and we are committed to fostering a sense of belonging for each person who is part of the EDP group.
Need more reasonsto apply
As a top employer we:
- Empower our employees through a positive and innovative work environment that promotes collaboration and agile decision-making;
- Respect and value each person providing a flexible healthy and inclusive workplace with a range of attractive benefits;
- Provide a meaningful work experience and prepare our people for future challenges through different opportunities for development and internal mobility;
Our efforts have resulted in several distinctions over time highlighting the EDP groups strong positioning and its dedication and commitment to attracting and retaining the best talent:
- Top employer certification by Top Employers Institute
- Part of the Bloomberg Gender-Equality Index
- Global certification as a family-responsible company by Fundación Másfamília
- Top 100 Workplaces by Houston Chronicle
Required Experience:
IC
Key Skills
- Quality Assurance
- Client Relation
- Target Audience
- Media Planning
- Trend Analysis
- Market Research
- Email Campaigns
- Social Channels
- Campaign Management
- Client Service
- Current Events
- News Stories
- Powerpoint
- Data Analysis
- Analytics
About Company
EDP is a multinational, vertically integrated utility company. Throughout its 40 years of history, it has been building a relevant presence in the world energy scene, being present in 14 countries, in 4 continents. The company has around 12.000 employees and is present throughout t ... View more
